Point Pay Mobile Electronic Wallet Presentation by Dalal

Point & Pay Mobile Electronic Wallet Presentation by: Dalal Elmahdy Jason Juneau

Agenda What is Point & Pay? u Key Players u How it works u • Examples Benefits u Conclusion u What it is Key Players How it Works Marketing & Money Benefits Conclusion

What is Point & Pay? u u u Smart cards not as effective as hoped Payment from a mobile device Transactions • From credit and debit to chequing account u u PDA, Cell phone, Ir Device to POS terminal Store e-receipts and synchronize with PC’s bookkeeping software What it is Key Players How it Works Marketing & Money Benefits Conclusion

Key Players u u Ir. DA’s Ir. FM Mobile Electronic Transaction Forum Bluetooth Short Range Financial Transaction Study Group National Retail Federation’s Association for Retail Technology Standards What it is Key Players How it Works Marketing & Money Benefits Conclusion

How it Works - Radio Frequency u u No line of sight Non-metal barriers (furniture/walls) not a problem Initiated by devices themselves Not as common What it is Key Players How it Works Marketing & Money Benefits Conclusion

Esso Speedpass u Uses RF u Free u Marketing • Receive extra Esso points • Entered into contests What it is Key Players How it Works Marketing & Money Benefits Conclusion

Esso Speedpass No credit info transmitted u 2 -part transaction validation u • Validates Speedpass device, not user u Security Issues • No PIN or authentication • No signature • More authentication to cancel than to use What it is Key Players How it Works Marketing & Money Benefits Conclusion

How it Works - Infrared u u Oldest wireless technology Not competing with RF • Can be used in hospitals, airports u Inherent Security • Requires direct line of sight u Readily available hardware • Ir. FM accommodates 200+ million devices u u u 5 x faster 5 x less power 10 x less expensive What it is Key Players How it Works Marketing & Money Benefits Conclusion

Ir. FM v 1. 0 Unveiled! Approved v 1. 0 in Dec. 2002 u Standards already implemented u Existing financial services infrastructures u Official introduction at ARTS booth at NRF Show, NYC, Jan. 2003 u Built on Harex/ZOOP test in South Korea u What it is Key Players How it Works Marketing & Money Benefits Conclusion

ZOOP and U of SC u ZOOP: Korean P&P • Universal Mobile Payment Service (UMPS) • Positioned as world leader in implementation on mobile phones u Success in city of Seongnam (South Korea) What it is Key Players How it Works Marketing & Money Benefits Conclusion

ZOOP and U of SC First testing ground in U. S. u ZOOP Ir receiver is $30 u Bookstore first, then u • Dining venues • Residence buildings • Library card Reduces congestion, improves services u Homogeneous system u What it is Key Players How it Works Marketing & Money Benefits Conclusion

Marketing u u u Everyone who makes purchases Inform the masses No charge for service Loyalty incentives Emphasis on benefits • Ease of Use • Convenience What it is Key Players How it Works Marketing & Money Benefits Conclusion

Making Money Software applications u Devices u Backbone system u • Database • Integration u Usage • Like VISA What it is Key Players How it Works Marketing & Money Benefits Conclusion

Consumer Benefits u Convenient u Economic u Secure u Universal What it is Key Players How it Works Marketing & Money Benefits Conclusion

Business Benefits u u u Card Companies Wireless Service Providers Mobile Phone companies Cash 22% Cheques 57% Merchants Debit/ATM 5% Financial Institutions What it is Key Players Credit 16% How it Works Marketing & Money Benefits Conclusion

Where is it being used? u Currently • • • What it is u Toll booths Parking lots/meters Fuel stations USC Campus stores Vending machines Key Players How it Works Future: • Credit and debit card companies • Banks • Retailers • Shops • Public transit Marketing & Money Benefits Conclusion

Summary Applications Security Infrared and Radio Frequency Benefits Where we’re at Risks and guarantees Marketing Offer free services and extras May charge for service in future Making Money Software, Backbone, and usage Benefits Consumers and Businesses What it is Key Players How it Works Marketing & Money Benefits Conclusion

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