Point of View www commatters org Point of

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Point of View www. com-matters. org

Point of View www. com-matters. org

Point of View Every successful communication effort has an inherent point of view. Think

Point of View Every successful communication effort has an inherent point of view. Think of point of view as the tone, voice, style or personality for your communication. § Point of view can be carefully designed and cultivated, or an organic outgrowth of your organizational style. § Whatever your circumstance, the key to success is acting authentically. That means communicating with a point of view that is believable, appropriate and aligned with your organizational values. www. com-matters. org

Point of View 20% The percentage of annual expenditures that most nonprofits can spend

Point of View 20% The percentage of annual expenditures that most nonprofits can spend on lobbying. www. com-matters. org

Point of View 17 M The number of Ice Bucket Challenge videos that were

Point of View 17 M The number of Ice Bucket Challenge videos that were shared to Facebook. The videos were viewed more than 10 billion times by 440 million people. www. com-matters. org

Point of View 74% Percentage of participants in a 47 -country survey who said

Point of View 74% Percentage of participants in a 47 -country survey who said that seeing the film An Inconvenient Truth caused them to change some of their daily habits. www. com-matters. org

Point of View “ “Foundations should be as loud as possible about issues, grantees,

Point of View “ “Foundations should be as loud as possible about issues, grantees, and grantmaking approaches that move the work forward. I think foundations should be extremely mouthy in an “it's not about us” kind of way” COMMUNICATION LEADER Private Foundation www. com-matters. org

Point of View “ “I have frequently heard advocates ask us to put our

Point of View “ “I have frequently heard advocates ask us to put our name on something, because policymakers find it easier to hear it from us. ” COMMUNICATION LEADER Private Foundation www. com-matters. org

Point of View “ “One of the things we have been thinking a lot

Point of View “ “One of the things we have been thinking a lot about lately is our voice. It's tricky trying to strike the right balance between authentic, strategic, approachable, and visionary. ” PROGRAM LEADER Private Foundation www. com-matters. org

Point of View What “voice” do you use for your communications? www. com-matters. org

Point of View What “voice” do you use for your communications? www. com-matters. org

Point of View Is your point of view cultivated or is it organic? www.

Point of View Is your point of view cultivated or is it organic? www. com-matters. org

Point of View How is your message shaped by your point of view? www.

Point of View How is your message shaped by your point of view? www. com-matters. org