POI Lightning Round SAP Harris Fogel Global VP
POI Lightning Round SAP Harris Fogel Global VP – SAP Consumer Products April, 2019 PUBLIC
The forces of change driving industry transformation ‘Right Now, Right Here, Just For Me’ Consumers § Increasingly well informed consumers § Expect to be advised in ways that are timely, tailored, relevant and increasingly local § What is the best option for me? © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC The ‘Amazon Effect’ Generational Waves § Generation Y and Generation Z consumers’ needs and preferences are rapidly emerging, along with their spending power § What they value is different from baby boomers § Channel proliferation and increasing cost pressures across product categories § Driving new, nontraditional growth models § Challenging how products, and even the industry itself, is defined Digital Innovators § Speed is the new big § Smaller, more agile competitors are entering the market, challenging the old order § Becoming the new engines of category growth and innovation 2
Incrementally better? Fundamentally different Touchpoints Journeys Transactions Scale Moments of Truth Industries © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Products Experiences Speed Moments of Opportunity Ecosystems Outcomes 3
SAP CUSTOMER EXPERIENCE VISION FOR CONSUMER PRODUCTS Simplify Your Front Office SERVE SAVVY CUSTOMERS AND END-CONSUMERS BY DELIVERING PERSONALIZED EXPERIENCES AND RELEVANTS PRODUCTS IN THE MOMENT. OMNI-BUSINESS. OMNI-CHANNEL. © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4
© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5
Marketing Cloud SAP Customer Experience Service Cloud 5 Clouds and 7 Suite Attributes Commerce Cloud Sales Cloud Customer Data Cloud Harmonized User Experience End-to-End Processes © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Business and Master Data Services Suite Intelligence and Analytics Platform Services Extensibility and Integration Open Ecosystem 6
SAP Supports Multiple Business Models and Routes to Market with one integrated Technology Stack Indirect Modern trade Buying Group Estore Retailer Distributor Food Service Customer Experience Traditional stores Manufacturer Consumer Marketplace operator © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Marketplace Direct to Consumer Direct 7
Powered by SAP’s Intelligent Technologies, SAP Trade Management is smarter than ever. Intelligent Claims Matching AI-powered Smart Discovery Co-Pilot Machine Learning-powered, fully integrated claims matching to streamline claims and deductions management. © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC Guided analytics discovery to answer “un-asked” questions and find unknown opportunities Contextual / Conversational UI with voice chat show me take action discuss 8
The Intelligent Enterprise for Consumer Products End-to-End Industry Value Chain with Intelligent Industry Scenarios Embedded Seamlessly integrated end-to-end Process integration networks Intelligence embedded in processes Consistent data model Source-to-Pay Collaborative Supply Chain Innovation Management Portfolio Management Handover to Manufacturing Design Collaboration Production Planning External Workforce Quality Management Strategic Sourcing and Procurement Innovation Document Management Lead-to-Cash Operational Procurement Recipe Development Sales & Operations Planning Outsourced Manufacturing Invoice Manufacturing Management Execution Commodity Management Distributed Manufacturing Production Supply Planning Supply Chain Analytics Supply Chain Warehouse Management Track & Trace Availableto-Promise Trade Management Sales Order Management Perfect Store Marketing and Sales Sentiment Analysis Billing Omnichannel Design-to-Operate Key Contacts with end-to-end business / process responsibility: CEO, COO, CIO, CTO, Head of Mobility, CSO, VP of Supply Chain, CMO, VP of Mfg © 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9
Thank You. harris. fogel@sap. com @hifogel
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