POETRY IN ADVERTISING gunggo advertisements advertising shg poems

诗歌体广告 POETRY IN ADVERTISING 广告 guǎnggào: advertisements, advertising 诗歌 shīgē: poems, poetry 诗歌体 shīgē tǐ: poetic Can you think of any adverts (in English) that use poetry or any advertising slogans that might be described as poetic? wǒ jiù xǐhuān

诗歌体广告 POETRY IN ADVERTISING Careers with languages The skills we use when translating a poem are highly valued by employers: creativity, cultural awareness, ability to gather and interpret information, attention to detail, problem solving, communication and listening skills. Many language graduates go on to careers in advertising and marketing. What other careers are open to language students? Journalist Editor at publishing house Tour manager in the music industry Solicitor (you do not need to do a law degree) Translator at FIFA wǒ jiù xǐhuān

This advert is by the sports clothes and footwear company Li-Ning 李宁. It is advertising its new range of clothes and trainers, called Counterflow.

GLOSSARY 醒来的那一刻起 xǐng lái to wake up; yīkè: moment 我们便开始追寻 biàn: then; zhuīxún to search 当追寻自己的心 dāng when; zhuīxún to search 成为这世上最奢侈的事情 chéngwéi to become; shìshàng in the world; shēchǐ extravagant 我可以做的 就是用这一路证明 我虽不完美 但绝不脆弱 zhè yīlù this path or journey; zhèngmíng to prove suī although; wánměi perfect jué bù absolutely not, not in the least; cuìruò fragile, weak

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At the end of the advert there is a dedication： �每一个逆流而上的独立灵魂喝彩 wèi měi yīgè nìliú ér shàng de dúlì línghún hècǎi 逆流而上 nìliú ér shàng: [someone who] goes against the flow 独立 dúlì: independent, free 灵魂 línghún : spirit 喝彩 hècǎi: to cheer, applaud How would you translate the dedication?

wǒ jiù xǐhuān kěkǒu kělè

Why do you think Li-Ning 李宁 chose a poem to advertise their new range of clothes and trainers? Why is poetry used in advertising?

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