PM PERSONA NAME PERSONA COMPANY BACKGROUND David Tennant
PM PERSONA NAME PERSONA COMPANY BACKGROUND David Tennant SECTION 1: WHO? • US Tier I retailers • Government policy motivates adoption of new technology such as tax laws, IT regulatory Industry? Size? Employee? Revenue? PERSONAL BACKGROUND Job title Education Job roles: manager/entry/decision maker Who else involved in decision making Job functions DEMONGRAPHICS Marriage status Family: kids/no kids Hobbies: Skills/Knowledge • Job title: Project Manager, Program Manager, Operation Manager • Worked from Customer service, Department Manager, Senior Manager (entry level) to Project Manager • BA/BS in Engineering/IT • Experienced, non managerial role and reports to Program Manager • Loyal, hard working, dedicated and detailed • • Ages: 33 -40 , married with young kids, and male dominate Likes team sports such as soccer and football Man with few words, aggressive, and has many friends Skills: Project Management, Productivity, Lean Methodology
David Tennant PM PERSONA NAME GOALS What’s he/she responsible for? Primary goal at work? Personal goals? • Reduce off till activities • Work and manage supplier from developing concept to trial and implementation. • Train end users • Personal goal: self advancement, life and work balance CHALLENGES • • WHAT CAN WE DO • • Primary challenge? Secondary challenge? To help our persona to achieve their goals? To help him overcome their challenges? How do they interact with vendors? How much time spend w/sales? In-person meeting? Phone? Email? SECTION 2: WHAT? Research new ideas to increase productivity Come up with solutions to solve problems Present financial benefits Developing tools of measurement Standardized trial process to make it easy to implement Provide training to end users Educate ideas to increase productivity Make ROI measurement statistics and formulas available so that it is easier for them to measure financial benefits • Join “Lean Business System/Project Managers” Linked. In groups to listen and understand persona.
PM PERSONANAME PERSONA REAL QUOTES What do they say about their concerns/issues? What do they complain about? What made them unhappy, dissatisfied? David Tennant • • COMMON OBJECTIONS Why wouldn’t they buy your product? What do they comment about the vendor they did not use/choose? What do they say good about us/reason to choose us? SECTION 3: WHY? “To (I) own the operating routines for Counters (Cashiers) to both improve the business for customers and make things better for (my) colleagues in (the) store. ” Prioritize and manage the what, why, and when based on the business plan to deliver the operational improvements into stores. Responsible for the store employees’ training and communications with the store for improvement. Measure ROI of any store operational changes to make sure those changes generate profits • Not a complete cash management solution: - Manual hand off cash to a safe or to a bank - No cash forgery detection • Cost compared to standard cash drawer • Physical: Flip lid drawer is too high. Lack of storage. Till size cannot support € 200 and 500 notes. • Usage: Cash lift process is longer than manual drawer. Reset process is too frequent.
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