Playcast Media Systems Introduction Presentation Vision Playcast brings

Playcast Media Systems Introduction Presentation

Vision Playcast brings high end video games to streaming distribution 2

Game Streaming Highlights • Playstation 3Xbox 360 quality gaming without the console or game software – – High end, next generation off-the shelf games run on the server side Encode and stream the audio and video as MPEG stream in real time Game controller connected to TV/Set Top Box/PC/Mac End-to-end user experience is PS 3/XBOX 360 quality • Streaming Service is commercially available in Europe and Asia – Available on Public and private cloud systems (over the top and over CableIPTV)

Company About Playcast • Founded in 2007 • Ran first field trial on a live cable system in ‘ 08, large scale system in ‘ 09 and live service in ‘ 10 • Headquartered in Kibbutz Mishmarot, Israel – Media and European sales in London and Lisbon – Media and APAC sales in Singapore • Privately held (VC funded) 4 Playcast Headquarters

Business Model Highlights • Playcast provides a complete Game streaming solution • Servers system (data centers) • Managed Content solution (Royalties and programming) • Integration into CE products • White-lable • Revenue Sharing

Commercial Service • Launched Service with Portugal Telecom and Singtel – Portugal Telecom • Branded Meo Jogos (Meo is the PT TV brand) • Available to the Fiber subscribers (adding DSL in July ‘ 11) – Singtel • Branded “Esc” (Excape) • Available to Fiber, DSL and competitors broadband users PT CEO announcing launch

Games Catalog • Industry’s most recognized brands from Activision, THQ, Capcom, Codemasters, Atari, Disney and more. • Content packages the content • On-air service targets family demographics, with a package of high end titles, including First Person Shooters, Sports, Fighting, Racing, Adventure and Casuals

Packaging • Flexible packaging options – Sample basic package: selection of 20 titles, refreshed monthly for (play as you will) – Thematic package: 1 – 10 titles, sold in addition to the basic pack (Sports, Kids, Disney etc. ) – A-la-carte: games sold for 24 hours

User Experience • Surveys indicate that 73% - 78% (PT- Singtel) rate the service as Good, Very Good or Excellent

Typical Basic Package Lineup • Shooters: Call of Duty, Metro 2033, Frontlines, Operation Flashpoint, Red Faction Guerilla • Racers: Dirt 2, Moto. GP, Pure, Test Drive • Action and Adventure: Street Fighter 4, Back to the Future • Kids: Toy Storey 3, G-Force, Bolt, Kong Fu Panda • Puzzles: Balance, Majong, Chameleon Gems

PC/Tablet System overview Monitoring System Community Streaming Servers Connected TV Access Network STB Video Session control Gamepad commands Session control Playcast Media – Confidential Game Network Management User Data Storage

CPE Requirements • HID drivers on the USB ports (for gamepad) • Low latency decoding (optimize buffers parameters) – MPEG decoding (MPEG 2/H. 264) – UDP/HTTP streaming – Bitrates of 3 – 6 Mbps • Thin client – Session management – Sending gamepad commands back to the server

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