PLAY TRUST EXPLORE TRICK YOUR SENSES CHALLENGE DISCOVER

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PLAY TRUST EXPLORE TRICK YOUR SENSES CHALLENGE DISCOVER TEST DONATE

PLAY TRUST EXPLORE TRICK YOUR SENSES CHALLENGE DISCOVER TEST DONATE

“Even a small donation can make all the difference…” Sense International GOALS PROBLEM IDEA

“Even a small donation can make all the difference…” Sense International GOALS PROBLEM IDEA RESULTS develop a younger audience and supporter base for communication channels direct supporters to website for information and fundraising . . .

“From their 18 s to their 25 s [emerging adults] explore the possibilities available

“From their 18 s to their 25 s [emerging adults] explore the possibilities available to them in life, love and work… Such freedom to explore […] is exciting!” Jeffrey Annet, Professor, Department of Psychology, Clark University GOALS PROBLEM IDEA RESULTS donation and fundraising are not of top priority among emerging adults (18 -25)… FUN!!! …UNLESS IT’S FUN!!! . . .

funny enough: when you lose one sense another one enhances well-known fact GOALS PROBLEM

funny enough: when you lose one sense another one enhances well-known fact GOALS PROBLEM IDEA RESULTS attract attention to deafblindness and Sense International organization by enhancing senses of potential donators . . .

SHARE YOUR SENSES MEDIA CAMPAIGN launch a range of positive activities which leads to

SHARE YOUR SENSES MEDIA CAMPAIGN launch a range of positive activities which leads to the Sense International site generating media buzz, increasing supporters base and fundraising ACTIVITIES OOH, Ambient, Digital, Social, PR, Guerrilla and etc. HUB SI site accumulates all activities and stimulates further sharing ANTICIPATIONS increased young supporters base to fundraising raised profile engagement in SI . . .

LEARN YOUR SENSES a series of prints (outdoor, magazines and etc. ) describing interesting

LEARN YOUR SENSES a series of prints (outdoor, magazines and etc. ) describing interesting and funny facts about senses anyone can appear on a print if he/she shares some interesting fact via SI website . . .

TEST YOUR SENSES series of guerrilla, ambient and etc. activations allows people test their

TEST YOUR SENSES series of guerrilla, ambient and etc. activations allows people test their senses in a playful manner. . anyone can share their guesses on SI website, facebook group and etc. . .

CHALLENGE YOUR SENSES #sharey oursens es buzz generating social activities designed to challenge human’s

CHALLENGE YOUR SENSES #sharey oursens es buzz generating social activities designed to challenge human’s senses in a fun way: blindfolded. . marathon/walk, visiting cinema with eyes/ears closed and etc. . .

SHARE YOUR SENSES scanning QR code leads to a special section on SI website

SHARE YOUR SENSES scanning QR code leads to a special section on SI website where anyone can continue related activities online: share their own experience via social networks, learn about the organization and. . becoming its’ ambassador (sort of). .

“this media campaign will definitely work” our sixth sense GOALS PROBLEM IDEA RESULTS increased

“this media campaign will definitely work” our sixth sense GOALS PROBLEM IDEA RESULTS increased awareness of a young audience about the organization huge base of supporters thousands small but still important donations buzz generated impressive earned media. . .