Planning Effective District Strategies for Struggling Clubs Rotary
Planning Effective District Strategies for Struggling Clubs Rotary Zone 24 West www. Great. Ideasto. Share. com
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Today’s Facilitators Gayle Knepper Penny Offer District 5010 District 5040 Larry Jubie District 5050 Zone 24 W Coordinator Team Members
Topics for Discussion ÜImpact of struggling clubs ÜAssessing the risk factors ÜDeveloping a district strategy ÜForming a specialized team & making an action plan ÜReal life stories ÜResources
Poll Question
Poll Question In your opinion, what % of the clubs in your district are struggling? 10% or less 35% to 50% 11% to 20% Over 50% 21% to 35%
Identifying the Impact of Struggling Clubs Larry Jubie District 5050 Assistant Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
The Impact of a Struggling Club ÜMembership ÜDistrict ÜCommunity ÜPotential partners & funding sources ÜFuture service projects ÜRotary’s public image
Identifying the Risk Factors Rotary Zone 24 West www. Great. Ideasto. Share. com
Recognizable Signs of an At-Risk Club Ü Progressively declining membership Ü Very few service projects Ü Lack of social events Ü Poor meetings Ü Consistently late dues payment Ü Failure to file required reports Ü Significant cancelled meetings
Recognizable Signs More Examples Ü Low membership involvement Ü Lack of outside fundraising Ü No younger members Ü No involvement district events Ü Difficulty in finding leaders Ü Lack criteria of functioning club
Poll Question
Poll Question The key reason why the clubs in your district are struggling (as many as apply) ÜPoor leadership, especially for >1 year ÜInternal strife ÜBurn out of leaders; same leaders "recycling" ÜStruggling community or outside environmental issues ÜClub thinks change is not needed
Defining Struggling Clubs Penny Offer District 5040 Assistant Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Assessing the Level of Risk Ü Identify club functioning quantifiably ÜAssessment/Review continuity is important in an effective plan ÜAssess all clubs each year and at-risk clubs semi-annually ÜTakes time for club to move from healthy to struggling and return to healthy
Assessing the Level of Risk Ü Rotary tools ÜRotary Club Central (Memo of Club Visit) ÜVibrant Club Assessment Worksheet ÜRotary Club Self Assessment Ü Rotary criteria to measure club functioning ÜEffective Rotary Clubs (RI MOP) ÜMinimum Standards (RI COP)
Effective Rotary Clubs ÜSustain or increase membership base ÜImplement successful service projects that address the needs of local community and in other countries ÜSupport The Rotary Foundation through financial contributions and program participation ÜDevelop leaders capable of serving Rotary beyond the club level
Minimum Standards for Clubs ÜMeet regularly ÜImplement service projects that address community needs ÜAccept the visit of AG, DG or any officer of RI ÜPay RI membership and district dues without outside assistance ÜEnsure members subscribe to a Rotary magazine
Minimum Standards for Clubs ÜMaintain appropriate liability insurance ÜAct consistently with RI Constitution, Bylaws and Code of Policy ÜProvide timely & accurate membership lists ÜResolve disputes in amicable manner ÜMaintain cooperative relations with district ÜNot initiating litigation with RI
Gayle Knepper District 5010 Rotary Coordinator Creating Your Plan Framework Rotary Zone 24 West www. Great. Ideasto. Share. com
Categorizing Clubs Rotary Club Central 5. Excellent – consistently engaged 4. Good – engaged, could increase effectiveness 3. Satisfactory – is functioning but could improve 2. Need improvement - club needs significant assistance 1. Non-functional – failed to meet functioning club criteria
Other Considerations ÜNumber years at risk ÜAssistance that has been provided ÜHow has the club responded? ÜWas a structured follow up plan implemented? ÜHave targets been set and what is the progress?
Prioritization & Decisions Ü Where will resources be placed? Ü What will have the most impact? Ü Plan by category and customized by club Ü Component of district strategic plan Ü Involve DG/DGE/DGND for continuity
Forming the Team Who is responsible? Ü Based on district and geography Ü Usual size is 4 to 7 members Ü District team or one coordinator with regional teams Ü DG is involved, perhaps adjunct Ü Consider a “turnaround” specialist
Forming the Team Examples ÜTeam of district leaders ÜTeam of PDGs ÜSpecialized turnaround team ÜTeam from nearby vibrant club ÜRegional team
Poll Question
Poll Question What is the district’s responsibility in a club’s turnaround plan? Ü Makes and implements the plan Ü Offers support and waits for the club to ask for specific help Ü Takes a leadership in motivating the club to action Ü Club decides on own action and asks for help when ready Ü Motivates club to action & supports plan implementation
Identifying the Action Steps Larry Jubie District 5050 Assistant Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Possible Action Steps Ü Customized solutions Ü Visioning Ü Assign a mentor for development in area(s) needed Ü Club leaders attend RLI Ü Consider merging club or making it a satellite club
When might it be time… for the club to close? ÜYears of consistent documented work with no change ÜPoor community reputation ÜClub is no longer relevant ÜClub unwilling to change or doesn’t believe there is a problem ÜDoes not meet functioning club criteria
Real Life Stories Penny Offer District 5040 Assistant Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
The Rotary Club of Morinville Story Duane Gibb Co-Chair Membership Committee District 5370 Ü
Rotary Club of Morinville Story Ü Status July 1 st 2011 Ü 17 members, average 60 Ü Goal by June 30 2014 – 36 to 55 members Ü Status May 6 2013 Ü 42 members – 245% increase Ü 3 members age 30 or younger Ü 18 members age 50 or younger
Rotary Club of Morinville Story Ü Today’s Focus Ü Engage the new members Ü Re-enter the Youth Exchange Program Ü Add projects and fund raising Ü Charter an Interact Club ÜThree-Year Target Ü net 10 or more new members per year to the 75 member level
Blueprint for Creating a Vibrant Morinville Club A Six-Step Process Step One: Commitment of Leadership ÜMembership chair & committee with 3 members Step Two: Begin with the End in Mind ÜVibrant Club – enough members to provide service above self ÜMembership Committee – first item at each board meeting
Blueprint for Creating a Vibrant Morinville Club A Six-Step Process Step Three: Create the Plan ÜCommittee meetings in July/August to develop plan ÜCondense feedback into a three-year plan Step Four: Ambiance and Friendliness ÜReview location, room, décor, name badges ÜReview first Impression, greeting, etc. ÜReview programs, monthly social activities
Blueprint for Creating a Vibrant Morinville Club A Six-Step Process Step Five: Best Practices for Membership Development ÜReview plan with club in October ÜEvening Fireside for classification development ÜAnnual joint meeting with Chamber of Commerce Step Six: Engage all Members
Steps to Creating an Effective Strategy ÜAssess clubs ÜSegment clubs by category ÜDevelop strategy for development by segment ÜForm a team ÜLaunch action steps ÜFollow up, evaluate, adapt
Comments? Questions?
Resources Gayle Knepper District 5010 Rotary Coordinator Rotary Zone 24 West www. Great. Ideasto. Share. com
Resources ÜRotary Coordinator in your Zone ÜRotary Club Central ÜRotary Club Self Assessment Üwww. Great. Ideas. To. Share. com ÜVibrant Club Assessment (AG or club) ÜRI Club Assessment Tools ÜRI Membership Development Guide (membership assessments)
Zone Webinars & Support Topics include: Ü Strategies for Struggling Clubs (club directed) Ü Zone Webinar – July 2013 “Using One Rotary to Increase Your Club’s Effectiveness” Ü Customized topics for district and club leadership teams
Zone 24 W Coordinator Team Gayle Knepper Penny Offer Larry Jubie rotary 5010@ak. net pennyoffer@dccnet. com lwjubie@hotmail. com Overall Coordinator Asst Coordinator D 2225 Liaison D 5010, D 5050 Liaison D 5040, D 5060, D 5360 Liaison Raju Paul Elly Contreras-Vermeulen rj. paul 2@gmail. com miselly@platinum. com Asst Coordinator E-Club Specialist D 5370, D 5550 Liaison www. Great. Ideasto. Share. com
Zone 24/32 Rotary Coordinators Paul Beaulieu Zone 24 E beaulieupaul 1@gmail. com Alan Hurst Zone 32 alanhinct@aol. com www. Great. Ideasto. Share. com/membership
Thank you for joining us today www. Great. Ideas. To. Share. com
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