PLANNED GIVING Grantsmanship and Fundraising College of Public
PLANNED GIVING Grantsmanship and Fundraising College of Public and Community Service University of Massachusetts at Boston © 2009 William Holmes 1
PRINCIPLES FOR PLANNED GIFTS • • Create Basis for Planned Gifts Take Steps for Attracting Gifts Plan for Simple Inheritance Gifts Plan for Other Giving Arrangements 2
BASIS FOR PLANNED GIVING: 1 • Project Image of Continuity and Long Term Goals • Articulate Legacy of Mission, Goals, or Activity • Articulate Plan for Managing and Using Gift • Create Recognition for Gift Givers • Earn Trust and Respect 3
BASIS FOR PLANNED GIVING: 2 • Educate Staff and Board on Gift Giving • Have Lead Person for Estate Planning and Charitable Gifts • Obtain Expert Help in Complex Gift Giving • Don’t Provide Legal Services 4
GIFTS AND BEQUESTS • Wills—testators names executor and beneficiaries. Requires probate. • Survivor Benefit—owner designates beneficiary. No probate. • Living Trusts—trustor names trustee and beneficiaries. No probate, can be revoked or changed. • Direct Gifts—needs evidence of intent, may be restricted or conditional. 5
REQUIREMENTS FOR GIFTS AND BEQUESTS: 1 • • Written or “Acceptable Evidence” Made by legal, competent adult Contains statement of substantive intent Clear specification of object transferred 6
REQUIREMENTS FOR GIFTS AND BEQUESTS: 2 • Clear designation of recipient • May have conditions, restrictions, and contingencies • Absence of coercion, undue influence, fraud, or other illegality • Signed, Dated, and Witnessed 7
BEQUEST EXERCISE • • • Break into groups You have property or money Designate beneficiary Designate benefit Specify condition, restriction, contingency. 8
IRS DONATION FORMS • FORM 8283 donor form • Instructions for 8383 • FORM 8282 donee form 9
PLANNED GIVING MARKETING • • • Benefits driven Multi-channel marketing Have a voice for your message Focus on loyalty and commitment Use donor stories Keep message simple and active 10
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