Pitching Workshop I pitch therefore I am You

Pitching Workshop I pitch therefore I am

You have one minute For an elevator pitch To motivate listener To take note and choose to give you more time

Think about who…… Know the audience Do your research, ask others, check their site, talk to their partners, past collaborators, etc.

Type of pitch Investor sales pitch potential partner

The path Elevator Pitch Investor Meeting 1 to 1 (multiple times) 1 min 20 -45 min With associate 1 hr + with GP’s and associate

They’ll ask So what ? ? why should I care ? ? I’d rather be…. (insert fav activity) ? ? I’m XX minutes closer to my death…

Keep them ENGAGED a story that sticks

Aim for WOW !!! I’d use that!!

5 -10 Slides (around 5 min) Problem Solution Business model Market validation Competition Team (big) (cheap / i. e. doable) (scalable) (data) (there is) (*)

Plan your time…. 1 min 3 min 5 min goal – level up Practice makes perfect

5 -10 Slides (around 5 min) Demo the prototype Let them drive it

5 -10 Slides What is the problem you are solving? - Who are your users? - Who are your customers? - What is your solution? - How have you validated your idea? - How big is your market?

You have to Set the stage anchor statement (hook statement)

An example Don’t you hate not having access to your important files when you really need them? We’re Dropbox and we seamlessly connect all your devices across the …….

You have to Catalyze Fantasy

An example Remember that time you needed a file and it was lost, imagine if you could have it backed up to the cloud, forever, for free…accessible, always Imagine how many others have this need. Don’t say 100 million people, bla, bla… we only need 1%

You have to Convert Fantasy to reality

Practice dammit Practice

What NOT to do

Audience/listener says WTF !? ! (do you do? ) Never say “If we get only 1% of the market” Don’t begin with an autobiography – they don’t care Don’t try communicate everything Don’t talk too techy (know the audience) Don’t talk about an exit strategy

Start with……. . one minute Grow from there……. Thanks for participating !! Follow me at @stavmessinis