PITCH PROPOSAL FAIRY LIQUID Fairy liquid is a
- Slides: 8
PITCH / PROPOSAL
FAIRY LIQUID • Fairy liquid is a Dish washing liquid that is mainly used by families and adults. • Its more effective and lasts longer than your average Dish washing product which is the USP, and what I am going to be basing the advertisement on.
LENGTH OF ADVERT • The length of the advert would most likely be 30 seconds as it would be a short animation or produced in real life. • If the advert is 30 seconds it could be streamed on multiple different sites / streaming services, e. g. Youtube, telelvision, Spotify (sometimes allow video adverts. ) etc. • The advert wont be too long but just long enough to entertain / find interest in the audience along with being a good length to provide the USP of the product.
WHAT CHANNELS WILL IT BE VIEWED ON? • As it is meant to be entertaining for families and adults, it would be streamed on mainstream TV channels. • An example of this would be Channel 4, ITV(s) and also youtube as the advertisement would be ideal as it would be aproximately 30 seconds.
OUTLINE OF STORY / CHARACTERS • In the short advert, it will feature a family of Eskimos struggling as they have run out of most of their survival resources other than Fairy liquid to prove that it has a long duration and is effective. • This meaning they / the audience won't have to constantly have to go and buy the same product over and over, proving its USP.
WHAT ARE STYLES / TECHNIQUES? • One of the styles I will be using is Animation (possibly) or Live action. • With camera techniques, I would most likely begin with an establishing shot and then continue to be medium shots, medium close-ups, close ups etc. • The advert will mainly contain medium close ups to show the viewers what the product looks like which is like other adverts.
AUDIENCE • As the audience for the other adverts is designed for adults / families I will make sure that the actors are adult (look adult). • As it would be viewed on Channels like ITV, Channel 4 etc. I would have to make sure it is acceptable for children
HOOK • The USP of the product is that it lasts longer than your average dish washing product, I will emphasize this point. • The advert will bring back the old fairy liquid jingle to give nastalgia to the viewers which could possibly increase sales. • As it could possibly be an animation it would be unique compared to other adverts.
