PITCH PRESENTATION SABA NAYERI CONCEPT FOR MY ADVERT
PITCH PRESENTATION SABA NAYERI
CONCEPT FOR MY ADVERT To catch attention/interest To Persuade audience To Convey a memorable and effective message Humour and creative concept
HOW WILL IT APPEAL TO TARGET AUDIENCE? Using humor and new story Using children and teenagers as a prime target Making a story that goes with target audience Develop a strategy
PERSUASIVE TECHNIQUES Showing them that everyone loves it and it is worth buying them. Using new and creative persuasive techniques. Make the advert interesting and funny (According to target audience) Interesting music Using normal people to show that it’s for everyone Humor
HOW IS IT DIFFERENT TO EXISTING ADVERTS FOR THE BRAND? HOW WILL IT DEVELOP THE IMAGE BRAND? No animations No M&M’s characters Using real characters Using different people with different ages Showing that everyone loves it
WHERE WILL IT BE BROADCAST AND WHY? Channel 5 It’s a British commercial television network Appeals to the taste and interests of a culturally diverse society (according to Wikipedia) It is a general entertainment channel that shows both internally and foreign programmes It is the fifth most watched network in the country After 7: 30 pm. It’s not allowed to advertise junk food to kids.
HOW AM I GOING TO MAKE IT? Ask my cousins to act in my advert Find a good location to film my advert Arrange equipment that I need ( camera, costumes, …) Film the advert in a good time and location Editing Come up with a catchy, snappy, tagline.
- Slides: 7