Pitch Deck Template This pitch deck is made

Pitch Deck Template

This pitch deck is made. . . to give you exemplary slides that help you tell your story to the investors, to open their minds to your vision. It is utterly important not to overload them with information; share only as much as needed to get their attention. It should stand on it’s own - the slides you are including in your presentation are for similar purposes as a one-pager. The deck should be brief, containing a maximum of 10 -13 slides. Merging Traffic | mergingtraffic. com

Common Mistakes ● Information overload - too many slides, too many details. ● Using too much text - using actual visual aids can help grab the investors attention. ● Underestimating competitors. ● Making assumptions that can’t be backed by data or reasoning. ● Arrogance and overconfidence. Merging Traffic | mergingtraffic. com

Pitch Deck Outline 1. Elevator Pitch/Vision 2. The Problem 3. The Solution: Your Product/Service 4. Market & Validation 5. Revenue/Business Model 6. Growth/Marketing Strategy 7. Team Composition 8. Finances 9. Competition 10. The Funding Needed Merging Traffic | mergingtraffic. com

Slide 1 - Elevator Pitch/Vision ● A very short (one line long) summary or mission statement of your company. ● It is important to make it both short and memorable. ● Making it relatable can do wonders: (eg. We are the Uber of Air Traffic, etc. ) Merging Traffic | mergingtraffic. com

Slide 2 - The Problem • The more common the problem, the better! • The problem should be one your investor is familiar with, and even better – one the investor can identify with. • Authentic, real problems supported by facts removes uncertainty and creates trust. • Example: you may have a hard time pitching a tech investor the benefits of a certain type of baby food if there is no tech element present. Your goal is to make the problem both as specific and as universal as possible. Give the investor a common, relatable, “everyman” problem, and you will create real interest in learning about your solution. Merging Traffic | mergingtraffic. com

Slide 3 - The Solution • Here, a clear definition of the problem you are providing a solution for should be included. • Furthermore, include/list the currently existing solutions for the previously mentioned issues, mention what they are getting wrong, highlight the points where your solution is an improvement over theirs. • Describe how the product helps the customer, how the customers gain value from the product/service. • Use images and visuals. Merging Traffic | mergingtraffic. com

Slide 4 – The Market & Validation ● Here, define the market; the environment you business is in. ● Include the size of the niche, the target segments. ● Define the target group. ● Give insights about the most important macro trends of the niche. ● Be sure to specify milestones and to draw a timeline. ● Include reasonable growth metrics. ● Try to specify exact partnerships (press, sponsors, etc. ) even at this early point. ● If the company is already operating, add customer testimonials. Merging Traffic | mergingtraffic. com

Slide 5 - Revenue/Business Model ● Define the target customer and highlight how exactly money is made. ● Introduce the pricing model. ● Current number of customers and revenue; describe the math behind the calculations. ● Explain the lifetime value of the average customer. Merging Traffic | mergingtraffic. com

Slide 6 - Growth/Marketing Strategy ● List the platforms where the prospective customers are looking for solutions. ● Explain how the company is going to get the information to them. ● Describe the way the growth will be achieved. ● List the methods of customer acquisition. Merging Traffic | mergingtraffic. com

Slide 7 - Team Composition ● Introduce the key team members. ● List their experiences and explain how those experiences are relevant to the smooth running of the company. Merging Traffic | mergingtraffic. com

Slide 8 - Finances ● Include at least 3 years of financial predictions and visualize them. ● Include the key assumptions in your financial model, the expenses and the numbers concerning the market penetration, in a yearly breakdown. Merging Traffic | mergingtraffic. com

Slide 9 - The Competition ● Define your current position in the market space/niche. ● List your advantages. ● Explain why the current space occupied in the market is a good starting point for growth, how is it unique to you. ● List the main competitors, list the key points that differentiate your firm from them. Merging Traffic | mergingtraffic. com

Slide 10 - The Funding Needed ● Start with indicating how much capital you need. ● Include the timing of the capital raise. ● List your current investors. ● Describe how the raised funds will be distributed in the company. Merging Traffic | mergingtraffic. com