Pitch Bootcamp The Founder Institute http FI cojoin

Pitch Bootcamp The Founder Institute http: //FI. co/join

Who Are You?

Hopefully, Neither

5 Rules

Stand tall Display Confidence Speak clearly

“Let me apologize for…” “This is my first time…” Don’t Make Excuses “I’m tired” “I think that…”

“We’re the first…” “best” Avoid Superlatives “fastest” “only”

“big” = bad Use Data “large” = ignorant

What is your ask? End Strong Leave with a slogan.

Pitch Types

The Three Pitch Types Elevator Pitch • <1 Minute • Every Day • Clear Competition • 3 -5 Mins • Excite • Structure Fundraise • 20 -30 Mins • Inform • Data Heavy

Elevator Pitch

My company, (company name) is developing (a defined offering) to help (a target audience) (solve a problem) (with secret sauce) ,

Easy? No.

My company, Socialista is developing a social utility to help female consumers find deals online faster. ,

State a Simple Offering

Be Specific a social utility In other words, a regional gas and electric company. an ecommerce site

Avoid Buzzwords mobile social CRM For SMBs in EMEA over HTTP, of course. a mobile application

Skip the Adjectives a revolutionary service Fight the power! backend software

Specify a Precise Audience

Identify Demographics female consumers Consumers, consumers everywhere! mothers aged 24 to 36

Specify Your Market artists and musicians Jugglers, piano players and trained monkeys unite! unsigned electronic bands

Clarify the Buyer large businesses They are just so large, and they want what I have. purchasing managers at Fortune 1, 000 companies

My company, Socialista , is developing an ecommerce site to help mothers aged 24 to 36 find deals online faster.

Identify a Problem Everyone Understands

My company, Socialista is developing an ecommerce site to help young mothers shop for hip baby products at wholesale prices ,

Add Some Secret Sauce

My company, Socialista is developing an ecommerce site to help young mothers shop for hip baby products at wholesale prices with automated ordering for diapers, wipes and other staples. ,

Other Examples

My company, The. Funded , an online community has developed website entrepreneurs seeking to help venture investment research, rate and review venture capital firms with subpoena-proof anonymity to encourage accuracy.

My company, the Founder Institute , a training and has created mentoring program entrepreneurs launching to help a new startup create meaningful and enduring technology companies with shared equity that encourages peer support.

Thank you! The Founder Institute http: //FI. co/join