PINTEREST FOR BUSINESS Pinterest 4 Biz HOT TOPICS

PINTEREST FOR BUSINESS #Pinterest 4 Biz

HOT TOPICS ▰ ▰ ▰ Background of Pinterest Your Target Audience Pinterest for Business Best Practices Examples 2

1 BACKGROUND What is Pinterest? 3

WHAT IS PINTEREST? “Pinterest is where people discover new ideas and find inspiration to do the things they love! Pins are ideas that help you get creative or try something new, whether you’re planning a camping trip or collecting home improvement hacks. Pins are saved to boards, keeping your ideas organized and easy to find. ” Pinterest. com 4

HISTORY OF PINTEREST March 2010 March 2011 Pinterest launched as a closed beta. Users were only able to join by invitation. First 5, 000 members got a personal note from CEO. Mobile applications became available which increased number of users. 2014 Now Pinterest generated it’s first revenue by charging advertisers to promote to millions of users. 175 million active monthly users around the globe. 3 x growth in Germany and Brazil and 2 x growth in France and Japan. December 2011 Pinterest became one of the top 10 largest social media sites, according to Hitwise data, with over 11 million total visits per week. 5

PINTEREST BY THE NUMBERS ▰ Over 50 billion Pins and over 1 million Boards ▰ 2 million users who save Shopping Pins on Boards each day ▰ 79% of users are females ▰ 30% of US social media users are Pinterest users ▰ 87% of Pinners have purchased a product because of Pinterest ▰ 72% of Pinners use Pinterest to decide what to buy offline 6

2 TARGET AUDIENCE Who is your target audience? 7

8

HOW TO GET MORE FOLLOWERS Your followers are your biggest fans on Pinterest, and they’re always the first to see your ideas. They’re also first to weigh in on which content they love most. Take these steps: 1. Invite your followers from other platforms to follow you on Pinterest 2. Ask people to join you in each of your blog posts. “If you like this post, follow me on Pinterest for more marketing tips!” 3. Create Instagram stories, include a ‘swipe up’ feature, lead the Instagram story to your Pinterest profile page. 4. Include a Pinterest widget that makes it easy to follow you on you from your own website. 5. Include a link to your Pinterest profile on other pages where you create content 6. Optimize your profile with key words so that Pinterest know what type of content you create! 9

3 PINTEREST FOR BUSINESS What does Pinterest look like for your business? 10

WHO SHOULD USE PINTEREST FOR BUSINESS? EVERYONE! But especially. . . ▰ ▰ Those with visual products and services ▻ Detail, design, art, cuisine, or home decor Those interested in ecommerce Companies who are highly creative ▻ Film agencies, ad firms, marketing agencies, clothing design or real estate agencies Organizations whose main target market is women ▻ Clothing brands, cleaning supplies, grocery stores, even restaurants or toy companies 11

MAKING YOUR OWN BUSINESS PINTEREST ACCOUNT https: //www. pinterest. com/madisonchristine/board s/ 12

SIGNIFICANCE OF PINTEREST “According to e. Marketer, only Facebook outranks Pinterest in terms of influencing U. S. social media users’ purchasing decisions. ” 13

4 PINTEREST BEST PRACTICES What are the best ways to use Pinterest for your business? 14

STRATEGIES FOR USING PINTEREST AS A BUSINESS ▰ Add save buttons to your site ▰ Pin consistently 15

STRATEGIES FOR USING PINTEREST AS A BUSINESS ▰ Focus on great visuals ▰ Don’t neglect words https: //www. pinterest. com/hunterboots/? eq=hunter&etsl f=4362 16

STRATEGIES FOR USING PINTEREST AS A BUSINESS ▰ Use Rich Pins when appropriate ▰ Get social 17

STRATEGIES FOR USING PINTEREST AS A BUSINESS ▰ Use analytics to improve results ▻ Google Analytics ▰ Try Pinterest ads 18

BEST PRACTICES AND TIPS ▰ Pin the permalink URL- NOT the blog URL, NOT the scrolled page or people cannot find the source. ▰ Share only the title or a brief summary (Don’t copy and paste whole recipes or entire paragraphs). ▰ Don’t pin Google images! If you’re inspired by someone’s image, pin the source. ▰ Give credit where it is due! Name artists, photographers, bloggers or authors when possible. 19

CREATING GROUP BOARDS ▰ Group board: is owned by one person who adds other pinners who are able to contribute pins to the same board. ▰ You can request to join a group board by contacting the owner, they have to invite you to collaborate before you are able to pin. ▰ This is a great tool for businesses to utilize to be on top of their Pinterest page with multiple people pinning. 20

21

THE DO’S AND DON'TS DO’S DON'TS 1. Pin regularly 2. Give captions extra consideration (call to action) 3. Focus on image quality 1. Failing to fill out your bio completely 2. Pinning only your own products 3. Failing to socialize 4. Failing to include contact info or making it hard to find 22

5 EXAMPLES What does a good business Pinterest look like? 23

FINAL THOUGHTS You need Pinterest for YOUR business! 24

THANKS! Direct any further questions to us at: madison 555@live. missouristate. edu reid 015@live. missouristate. edu akh 3396@live. missouristate. edu 25