PINTEREST A TOOL FOR TOURISM Anne Pittet Guillaume

PINTEREST: A TOOL FOR TOURISM Anne Pittet & Guillaume Prost Class 703_e

TABLE OF CONTENT How does Pinterest work The importance of Pinterest for tourism Example of a DMO using Pinterest Place Pins Simulation Conclusion

WHAT IS PINTEREST Digital Pinboard, which allows users to post images of products they like. Trends E-commerce « A picture paints a thousand words » 92$ facebook and 199$ Pinterest

PROMOTION OF TOURISM Plateform made for tourism Marketing strategy Visual benefits Must follow and have followers Touristic company awareness through Pinterest Dynamise your visual communication

VILLARS TOURISM Retrieved from http: //www. pinterest. com/villarstourisme/

PLACE PINS Location of travel shots Specific points of view about places to go Place Pin in use by travel brands Possibilities for travel brands Limits

PLACE PINS EXAMPLE

CONCLUSION Great tool for instant reactivity Choice of content Useful for bloggers Partnership Great ad potential

SOURCES Dottourism. com. (2013). Pinterest lauch Place Pins – Perfect for travel brand. Retrieved from http: //www. dottourism. com/pinterest-launch-place-pins-perfect-travel-brands/ Frederic Gonzalo. (2013). Pinteresque comme outil de promotion touristique. Retreved from http: //fredericgonzalo. com/2013/10/15/pinterest-comme-outil-de-promotion-touristique/ Financial times. com. (2013). Retailers pin festive hopes on Pinterest. Retrieved from http: //search. ft. com/search? query. Text=Pinterest. com. (2013). Destinations. Retrieved from http: //www. pinterest. com/nutbird/destinations/ Justin Edmund. (11. 2013). Introducing Place Pins, for the explorer in all of us. Retrieved from http: //blog. pinterest. com/post/67622502341/introducing-place-pins-for-the-explorer-in-all-ofus Kurt Wagner. (11. 2013). Pinterest adds Place Pins for better travel planning. Retrieved from http: //mashable. com/2013/11/20/pinterest-placepins/? utm_content=buffer 1 b 190&utm_source=buffer&utm_medium=twitter&utm_campaign=B uffer