Pink Spoon Marketing Module 1 Online Business Models

Step #5 – Generate Traffic with Integrity There are 2 sides to the online business building coin 1. Traffic – getting people to your site 2. Conversion – getting them to take action once they arrive More time later on traffic strategies – SUPER important to know Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

Step #6 – Convert Traffic to Prospects Conversion is the percentage of people who take action compared to the number of people who were exposed to your message – In the online world, anywhere from 0. 5% to 3 -5% is considered a good conversion rate. – Using a relationship based approach we can aim for much higher conversion rates of 5 -10% and up to as high as 30 and 50% conversion. Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

How to increase conversion 1. Decide what you want the site to do – sign up for pink spoon, make a purchase The one banana approach: “a confused mind doesn’t buy” 2. Keep track of the numbers visitors, subscribers, purchases 3. Change things in a way that is scientific one thing at a time so you can evaluate changes Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

What to Change on your Website – Play with your Headlines – Improve the Location of your Sign Up Form – Change Graphics – Try a Longer or Shorter Page – Add video or audio – Setup a landing or “squeeze” page Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

Reduce Friction in the Sign Up Process – Change your sign up form to first name, primary email address only – Have a very simple privacy policy – Don’t make people search for your sign-up form! Build the Relationship: Infuse your online interactions with Intimacy, Mystery and Sensuality Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

What are your clients conversion rates? What could be tweaked/fixed to improve conversion? Copyright

Step #7 – Strengthen the Trust Relationship Keep in touch with your list on a consistent basis! • Setup a publication schedule for ezine and other promotions • Keep the 80/20 rule in mind • Be authentic • And don’t forget to keep listening! Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

Keeping in Touch via Social Media • Regular postings to your clients accounts – status updates, tweets • Retweet other people’s stuff • Setup fan page Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

Does your client have an ezine & promotional calendar? Copyright 2010 Tina Forsyth &

Step #8 – Pursue a BOP Position What is the boldest, most outrageous, most provocative statement you can make in your niche market? If you want to be heard amongst all the noise, you better have something to say! Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

Examples of BOPs • Tired of doing business in the dark? It’s time to step out and get serious about your business – Alexis Martin Neely, http: //www. myliftfoundation. com • Stop Marketing. Start Engaging. – Scott Stratten, http: //www. un-marketing. com • 6 Reasons Why Most People Make Lousy Telesummit or Virtual Event Hosts – Leesa Barnes, http: //virtualeventsuccess. com • How do you make more money? Have something amazing to say, first! – Andrea Lee, http: //www. wealthythoughtleader. com Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

Creating your BOP • What are some of your core personal beliefs? • What gets you angry or emotional, within your target market? • What is the bravest thing you’ve ever done? • What is the bravest thing you could do? Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com

What is your client’s BOP statement? What is your OWN BOP statement? Copyright 2010

Ezine + 10 tips for happiness Book: Happiness at the Speed of Life $15. 95 Audio Program: Leadership Series $57 -$97 Programs workshops coaching Copyright 2010 Tina Forsyth & Andrea J. Lee Certified. OBM. com