PILLAR SPONSORSHIP PROGRAM REPORT NAME OF PROJECT 2019

PILLAR SPONSORSHIP PROGRAM REPORT <NAME OF PROJECT> 2019 <Add image here of project> JUNE 00, 2019 SHARED KEY VALUES OF <SPECIFY VALUES> WITH SPONSORS: Tip: Simply delete the logos shown here that do not apply to your project.

CONTENTS • Exec Summary Metrics • Statement of Wider Community Impact • Statement of Project Funding Outcome <Add hero image of project> • Examples of Marketing Materials • Budget Breakdown and Efficiency • Looking ahead 2

<Add image/logo here of project> EXEC SUMMARY METRICS REACH METRICS FOR <NAME OF PROJECT> 2019 Reach Metrics Projected/Planned 2019 Actual/Achieved 2019 Total # of Attendees* Ex. 320 Ex. 300 (▼ 6%) Attendees by Type Ex. 0 / 170 / 150 Ex. 0 / 165 / 135 Students / Alumni / Other (%) (0% students / 53% alumni / 47% children) (0% students / 55% alumni / 45% children) Total # of Sponsor Impressions** Ex. 20, 000 Ex. 25, 000 (▲ 25%) Ex. 10, 000 Ex. 11, 000 (▲ 10%) Ex. 5, 000 Ex. 5, 250 (▲ 5%) Online & Social Media Ads Total # of Sponsor Impressions** Offline (non-digital) Ads Total # of Sponsor Impressions** Participant Narratives Ads Total Impressions: Ex. 35, 000 Ex. 41, 250 * Sum of in-person or online live participants, counting repeat occasions, across the year. Attach detailed breakdown in appendix or in slide notes. ** Sum of all individual views of sponsor logo, counting repeat occasions, counting non-participants, across the year. Attach detailed breakdown in appendix or in slide notes. 3

STATEMENT OF WIDER COMMUNITY IMPACT <NAME OF PROJECT> • Instructions: 2 -3 sentences to highlight and give a narrative to the value of the project to the U of T alumni, student and/or greater University community. Must reference shared values. Max 100 words. • Ex. ABC Reading Club is education-in-action and provides meaningful volunteer opportunities for U of T alumni, primarily OISE graduates. The ABC Club falls under the TD Insurance shared value of Connected Communities: fostering learning and participation among a diverse group of children who recently immigrated to Canada. Ultimately, ABC reflects well on U of T as whole, serves to engage alumni in meaningful ways, and creates positive momentum in the students of tomorrow. See news article: Globe and Mail. See testimonials. Tip: Can link out to any media coverage or testimonials that echo the community impact. <Add image/logo here of project> 4

STATEMENT OF PROJECT FUNDING OUTCOME <NAME OF PROJECT> • Instructions: 2 -3 sentences to highlight the meaningful project components made possible by the funding. Max 100 words. • Ex. ABC Reading Club leveraged the sponsorship funding of $5 K from TD Insurance in order to benefit children in at-risk neighborhoods in the GTA with tablet based learning. The funding enabled ABC to leave a lasting impact on the children involved as they each got to keep the tablet that they learned on during the sessions. A total of 15 children benefited across 10 learning sessions. Sponsor funding helps alumni volunteers to follow through on the project and see the last impact they are making in the community at large. See photo highlights on Flickr. Visit our webpage. <Add image/logo here of project> Tip: Can link out to any posted photos, project website, thank you video, etc. 5

EXAMPLES OF SPONSOR MARKETING MATERIALS <NAME OF PROJECT> Tips: <Add social media post or other> Social Post <Add screenshot from web or other> Online <Add image of poster or other> Poster <Add image of handout or other> Handout Please list on this slide all types of promotions used even if not shown. Please provide direct links to all social posts and online sites. Omit materials that do not include the sponsor in some way. 6

BUDGET BREAKDOWN AND EFFICIENCY <Add image/logo here of project> <NAME OF PROJECT> • Instructions: Share how effective the project was at delivering value to the communities involved and for the sponsor given the budget. Do the metrics represent the project’s value? Max 100 words. • Ex. ABC Reading Club achieved its desired outcomes for participants and our alumni volunteers. We had 17 alumni volunteers and 15 children involved. We over-delivered on impressions for our sponsor, TD Insurance, given the Globe & Mail news coverage, which also reflects well on the U of T community at large. We were slightly over-budget on supplies, but we balanced our budget elsewhere. Item Planned Cost 2019 Actual Cost 2019 Equipment (15 tablets) $4, 500 $4, 390 Supplies (snacks for 10 sessions) $250 Supplies (finale celebration: snacks, decorations, certificate printing, etc. ) $250 $360 Total $5, 000 Tip: If budget is too complex, describe it here and attach in appendix or in the notes. 7

LOOKING AHEAD <NAME OF PROJECT> o o How might the project evolve in 2019 for more community impact? How might the project evolve in 2019 to improve sponsorship advertising? How can metrics be used to better represent the project and its true reach and impact for the alumni, students and University community? Identify any gaps in metrics and how they could be addressed. Max 100 words. • Ex. o o ABC could expand to effect a greater alumni and community impact. For efficiency, we’d like to add more participants while keeping the number of events steady. There is certainly potential for greater news coverage in future which highlights U of T alumni volunteers and TD Insurance making an impact in the community. We will actively try to get more news coverage next year. Metrics could be enhanced with a mid-project survey of participants. We could gather key feedback to improve our project and also to understand how valuable our project is to our participants and their families. This year we had one gap in our metrics. We did not know how many impressions the news article achieved, and it will be important to ask this of any media coverage moving forward. <Add image/logo here of project> 8