PICTUREHOUSE BIG SCREAM Make your brand a bigscreen

PICTUREHOUSE BIG SCREAM Make your brand a big-screen babysitter for discerning Mums and Dads What is ‘Big Scream’? On Screen It’s an initiative dedicated to bringing must-see movies to the yummy mummys and daddy-cools who love cinema, but can’t leave little Hugo at home. Each week exclusive screenings are hosted in an auditorium adapted to suit the specific needs of the audience – a bunch of 0 -12 month-old babies, and their doting parents. That means the house lights are raised and the volume is turned down, so the kids can scream their tiny hearts out without disturbing the rest of the audience. Social Online Hence, ‘Big Scream’. The Sponsorship Package A fantastic opportunity to create an exclusive multi-platform association that will grant brand exposure to those adorable (and big-spending) ABC 1 new parents. Branded assets throughout the cinema journey will include: − − On screen In foyer Online In magazine Experiential Posters Speak Quote directlyto todefine young, campaign discerning goes families here in an environment dedicated them. – can run toto two lines. * £ 2. 50 for 3 D films

PICTUREHOUSE BIG SCREAM Target a hard to reach new parent audience Investment Annual OTS Estimate Value 30, 000 £ 7, 800 786, 182 £ 26, 730 3, 105, 000 £ 55, 889 30, 000 £ 33, 800 Magazine: full page ad x 4 issues 800, 000 £ 16, 000 E-newsletter x 2 746, 000 £ 13, 428 27, 844 + (20 weeks out of the 52) 5, 467, 458 £ 213, 686 Asset Up to 4 mins premium positioned brand content before all Big Scream screenings. (must include sponsorship ident) 30” on-screen trailer with all current release family films Online: Big Scream ad on all Picturehouse cinema websites 1 x roller banner/totem & 2 x counter cards during Big Scream screenings Sampling Total Annual package investment (inclusive of all production hard costs*): 66% 37% of adults with children say “There is no better place to watch films than at the cinema” 1. of ABC 1 parents have bought toys related to a film they’ve just seen for their children. 2. Family audiences continue to grow strongly 2 £ 48, 000 £ 100, 000 gross Quote to define campaign goes here – can run to two lines. * Includes initial production and delivery, then one copy change/refresh All activity is subject to prior approval by Picturehouse and restricted by availability. Source: 1: Andrew Smith research 2012. Targets adults who went to the cinema with children / Children 11 -14 answering on their own behalf. 2: GB TGI Q 2 2007 / Q 2 2010 / Q 2 2013. Target adults with children in HH.