PHOTOSHOP COLOR DESIGN PRINCIPLES PRD 1 4 DMM

PHOTOSHOP COLOR & DESIGN PRINCIPLES PRD 1 & 4 DMM 1

CMYK COLOR MODEL A subtractive color model used in printing that uses four color channels

RGB COLOR MODEL An additive color model in which red, green, and blue light are added together to create color Which of the following color modes lets you use the widest array of Photoshop features?

IMAGE WITH AN INDEXED COLOR An image that uses a color palette with a default maximum value of 256 colors

ASPECT RATIO The relationship of the image’s height to its width

THE VISUAL DESIGN OF THE TYPOGRAPHY HELPS COMMUNICATE THE PURPOSE OF AN ADVERTISEMENT. BASED ON THAT FACT, WHICH TWO OF THE FOLLOWING STATEMENTS ARE TRUE ABOUT THE ROLE OF TYPOGRAPHY IN VISUAL DESIGN? • When laying out text in an advertisement, be sure to consider style, color, and spacing. • You should select typefaces that help illustrate the style and tone of the store and the merchandise being advertised

WHAT DESIGN IS ILLUSTRATED IN THE PHOTOS? • Rule of thirds: The design principle that divides and image into nine equal parts-3 rows, 3 columns-and places the area of emphasis at one of the intersections

WHICH DESIGN PRINCIPLE CAN BE REPRESENTED WITH AN OVERLAY WHEN USING THE CROP TOOL? • Symmetry • White Space • Balance • Rule of Thirds

Images intended for use as a book cover are often initially created in Photoshop and then exported to Illustrator or In. Design for final print production. Which two steps should be performed in Photoshop prior to export? • • Flatten layers and save as a TIFF or JPEG Change color mode to CMYK Which of the following are best practices that should be done in Photoshop before placing the images in In. Design? (Choose two) • Use the Proof Colors command to view a soft proof to see a more accurate preview of the final printed version • Make initial edits in RGB mode, then convert your image to CMYK mode and make any additional color and tonal adjustments • If you plan on placing text on the images do this in Photoshop • Flatten layers

WHAT WOULD BE APPROPRIATE DIMENSIONS FOR THE E-BOOK COVER TO MAINTAIN THE ASPECT RATIO OF THE PRINT COVER? WHAT SIZE WOULD BE MOST APPROPRIATE FOR FULLWIDTH BANNER ADS YOU ARE CREATING FOR THE CLOTHING STORE? Width: 1200 pixels Width: 728 pixels Height: 1800 pixels Height: 90 pixels

YOU HAVE BEEN RECENTLY HIRED BY A COMPANY THAT HAS TRADITIONALLY ADVERTISED THEIR PRODUCT WITH AN ANNUAL PRINTED CATALOG, OVER 100 PAGES IN LENGTH, WITH 1000 S OF PHOTOS THAT ACCOMPANY THE TEXT DESCRIPTIONS OF MERCHANDISE. YOU HAVE BEEN TASKED TO TRANSITION THE CATALOG FOR THE WEB USING A LARGE NUMBER OF EXISTING PHOTOS. FROM THE FOLLOWING CHOICES, SELECT THE BEST DEFINITION FOR TYPOGRAPHY. • Emphasizing important elements of text through the organization of content • The art and design of arranging type when choosing a font, font style and color • The use of alignment, proximity and contrast to emphasis certain text • The feeling that is conveyed by the choice of a font, font style and color

THE CLIENT IS NOT TOO HAPPY WITH THE CHARACTER TRACKING FOR THE FONT THAT YOU ARE USING. WHICH OF THE FOLLOWING CORRECTLY DESCRIBES CHARACTER TRACKING? • Changes the horizontal scale of a block of text • Changes the vertical scale of a block of text • Changes the spacing between all characters in a block of text • Changes the spacing between two letters of text