Photoshop CC 2018 Lesson 1 1 Purpose Goals
- Slides: 7
Photoshop CC (2018+) Lesson #1 -1: Purpose
Goals in this Domain 1. 1 Identify the purpose, audience, and audience needs for preparing images. 1. 2 Summarize how designers make decisions about the type of content to include in a project, including considerations such as copyright, project fit, permissions, and licensing. 1. 3 Demonstrate knowledge of project management tasks and responsibilities. 1. 4 Communicate with others (such as peers and clients) about design plans.
Understanding Images 1. 1 Identify the purpose, audience, and audience needs for preparing images. Warm Up: Look at these images, and write down the first thing that comes to mind
Understanding Images 1. 1 Identify the purpose, audience, and audience needs for preparing images. Now, read the following scenarios, and match what image may match the scenario: ● You are a store owner that wants to put images of your clothing store on your website for people to see what you sell.
Understanding Images 1. 1 Identify the purpose, audience, and audience needs for preparing images. Now, read the following scenarios, and match what image may match the scenario: ● You own a puppy day care, and what to show people how cute your animals are after coming to your daycare.
Understanding Images 1. 1 Identify the purpose, audience, and audience needs for preparing images. ● ● EVERY SINGLE IMAGE has a purpose and audience, regardless on the subject. You, as a designer, need to understand your clients needs. This means, you should meet with your client before starting work on your project to see what target audience your design needs to appeal to. ● REMEMBER: Pictures and designs tell more than words
Understanding Images 1. 1 Identify the purpose, audience, and audience needs for preparing images. Ask your clients these questions: ● What target audience are you appealing to? (seniors, young kids, gender, etc) ○ These groupings are called Demographics. ● What is the purpose of your business/company? ● What reaction do you want from your audience?
