PHILADELPHIA MARKET HIGHLIGHTS 4 DMA Greater Philadelphia is






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PHILADELPHIA MARKET HIGHLIGHTS #4 DMA: Greater Philadelphia is an Economic & Vibrant City Center. GREATER PHILADELPHIA REGION POPULATION 6. 4 million Jobs 3 million GROSS METRO PRODUCT $405 billion HEADQUARTERS WORKFORCE 101 COLLEGES & UNIVERSITIES 46% GREATER PHILADELPHIA REGION IS COMPRISED OF 25 3 Fortune 1000 VENTURE CAPITALIST INVESTMENT 2015 $600 million States: Pennsylvania Delaware New Jersey 11 Counties VISITORS 2015 39. 7 Million 34% 12% business 88% leisure Source: 1. Select Greater Philadelphia 2. Fortune 3. Neilson DMA Media Ranking September 2015 4. Philadelphia’s Official Global Convention & Visitors Site 5. Visit Philadelphia 1
Greater Philadelphia is the 6 th Largest Employment and Metropolitan Area in the U. S. FORTUNE 500 HEADQUARTERS (2015) RANKING Hub for Life Sciences and Healthcare • Home to 10 top life science organizations Amerisource. Bergen 16 Comcast 43 Du. Pont 87 NRG Energy 196 Aramark 207 Lincoln National 223 Crown Holdings 3 Universal Health Services 318 Campbell 342 UGI 349 Navient 463 • 5 th largest R&D hub in the nation • 15 leading life science companies Philadelphia voted #1 best place to visit in the U. S. by Lonely Planet 2016 • 197 hospitals • 6 medical schools • 4 national cancer institute treatment centers Boston 324 International Business Headquarters to 760+ foreign-owned companies New York Philadelphia is centrally positioned on the East Coast Washington DC Fly to NYC or DC in under an hour Fly to Boston in just over an hour Source: 1. Fortune 2. Select Greater Philadelphia 3. Site Selection 2
Demographics on the PHL Frequent Flyer. SEX FREQUENT FLYER BUSINESS FREQUENT FLYER AGE BUSINESS FREQUENT FLYER MALE 56% 70% 18 -24 11% 8% FEMALE 44% 30% 25 -34 16% 17% 35 -44 20% 24% 45 -54 22% 24% 55 -64 20% 65+ 11% 7% RACE/ ORIGIN FREQUENT FLYER BUSINESS FREQUENT FLYER WHITE 72% 69% BLACK 15% 16% HISPANIC 8% 10% ASIAN 3% 3% OTHER 2% 2% FREQUENT FLYER FAMILY 3 out of 4 Frequent Flyers read advertisements at Airports. BUSINESS FREQUENT FLYER MARRIED 63% 64% CHILDREN 31% 39% (UNDER 18) Source: Scarborough 2016 Frequent Flyer = Adults in the Philadelphia DMA using PHL as their airport for departure 3+ times per year Business Frequent Flyer = Adults in the Philadelphia DMA using PHL as their airport for departure 3+ business trips per year 3
The PHL Frequent Flyer Profile. EDUCATION INDEX ACTIVITIES IN THE PAST 12 MO. INDEX COLLEGE GRADUATE 158 SKIING/SNOWBOARDING 299 POST GRADUATE DEGREE 190 HIKING/BACKPACKING 182 GOLF 174 YOGA 168 BICYCLING 166 HOUSEHOLD INCOME INDEX $75, 000+ 164 $100, 000+ 195 $250, 000+ 274 PROPERTY VALUE INDEX SPENT $500+IN LAST 12 MO. 35% of adults have flown in the Philadelphia DMA in the past year. INDEX COSTUME JEWELRY 373 MEN’S BUSINESS CLOTHING 356 $350, 000+ 175 ATHLETIC CLOTHING 316 $500, 000+ 210 WOMEN’S BUSINESS CLOTHING 289 $750, 000+ 243 Source: Scarborough 2016 Frequent Flyer = Adults in the Philadelphia DMA using PHL as their airport for departure 3+ times per year Index 100 = Adult 18+ 4
The PHL Business Frequent Flyer Profile. EDUCATION INDEX PURCHASING DECISION MAKERS INDEX COLLEGE GRADUATE 171 BUSINESS TRAVEL 544 POST GRADUATE DEGREE 224 INFORMATION TECHNOLOGY 353 COMPUTER HARDWARE/SOFTWARE 296 ANY PURCHASING DECISION 201 OTHER PURCHASING DECISION 173 HOUSEHOLD INCOME INDEX $75, 000+ 188 $100, 000+ 235 $250, 000+ 367 CREDIT CARD USE FOR BUSINESS PROPERTY VALUE INDEX $350, 000+ 194 $500, 000+ 252 $750, 000+ 364 31% of adults have flown for business in the Philadelphia DMA. % X% AVERAGE NUMBER OF TRIPS BUSINESS TRIPS 6 Source: Scarborough 2016 Business Frequent Flyer = Adults in the Philadelphia DMA using PHL as their airport for departure 3+ times per year for business Index 100 = Adult 18+ 5
PHL RETAIL EXPERIENCE Travelers Enjoy an Award-Winning Shopping Experience. RETAIL FOOTPRINT • 100, 000 sq. ft. retail space • 160 stores, restaurants and services • 2 entrances to the American Airlines Admirals Club within the B/C Marketplace 40+ RETAIL OUTLETS: • Bose • Brooks Brothers • Fire and Ice • Johnston & Murphy • L’Occitane • Pandora • Swarovski • Tumi 89% Of Frequent Flyers shop/dine while at the airport 77% Of Frequent Flyers are interested in free products samples while at the airport 47% Of Frequent Flyers are interested in interacting with health & wellness products Source: 1. Scarborough Custom Airport Study 2015 2. Philadelphia International Airport 3. Philadelphia Marketplace 6