PHASE Point of View WHAT IS A POINT
- Slides: 19
PHASE Point of View
WHAT IS A POINT OF VIEW? point of view Opportunities insights & empathy prototypes understanding Exploration of Needs (inspiration) Development of Concepts (experimentation) Implementation of Solutions (validation)
user people for whom “clean” is a functional necessity need to eliminate intense grime, soap scum, dirt, calcium, and lime deposits insight cleaners must be “powerful” to be effective: rubber gloves = really clean WHY DO YOU NEED A POINT OF VIEW? user people for whom “clean” is a lifestyle choice need to clean “on the fly” with easily accessible “top of counter” products insight most cleaners are unsafe, and as unsightly as the dirt they are replacing
HOW DO YOU FIND A POINT OF VIEW? use synthesis • the composition or combination of parts or elements so as to form a whole • the combining of often diverse conceptions into a coherent whole
User + Need + Insight
User + Need + Insight Problem statement
Point of view User + Need + Insight Problem statement
Your point of view will: • • Provide focus. Allow you to determine relevancy of competing ideas. Inspire your team. Empower colleagues to make decisions independently in parallel. Fuel brainstorms. Capture the hearts and minds of people you meet. Save you from the impossible task of developing concepts that are all things to all people. Be something you revisit and reformulate as you learn by doing.
HOW DO YOU FIND A POINT OF VIEW? design thinking requires unusual tools for synthesis • collaboration • using visual and physical “group scale” artifacts • a prototyping attitude & a bias toward action • working without a solution in mind (look for good problems to solve)
three activities to develop a point of view • understand the morning • reveal unmet needs pitstop experience and deepen empathy for the users • frame the problem you’d like to solve HOW DO YOU FIND A POINT OF VIEW? need deeper needs deepest needs morning pitstop personal ads selfless, overworked dad seeks stolen moments of personal time when no one depends on him… professional introvert seeks patient, warm, irresistible invitation into the day…
user morning pitstop personal ads DIAGRAM OF A POV need selfless, overworked dad seeks stolen moments of personal time when no one depends on him… professional introvert seeks patient, warm, irresistible invitation into the day… insight user insight need
POV for M-Maji (reconstructed) • Overburdened mother in Kibera concerned for her family’s wellbeing wants to find daily source of water reliably and without extreme effort, even in shortages.
TIPS: • Focus on the stories that keep you up at night • If you’re stuck, extract a POV from your favorite idea. Then go further. • Use empathetic language • Go for meaning TRAPS: • Don’t design for everyone • Don’t confuse solutions for needs • Don’t try to include all your insights • Don’t be afraid to choose a POV “before you’re ready”
POV Exercises for April 13 • Build an empathy map for an area that you are interested in developing [10] • Create 3 POV statements, interestingly different [30] • Present them to another group [10 each way] • Select one to explore [2] • Use one of the “flaring” techniques (see handout) to reformulate [10] • Present to class [25] – 2 minutes plus 2 discussion
Normal phase vs reverse phase chromatography
Hplc reverse phase vs normal phase
Mobile phase and stationary phase
Chromatography means
Normal phase vs reverse phase chromatography
Power formula three phase
Detectors used in hplc
Phase to phase voltage
Broad phase vs narrow phase
The orthographic view directly above the front view
What is a revolved section view? a revolved section view:
Revolved sections
Section lining
Example of worms eye view
Elevation orthographic drawing
Engineering graphics isometric projection
For the view create view instructor_info as
Simple view and complex view
Simple view and complex view
Simple view and complex view
