Phase 2 Identifying 1 Identify business processes to

Phase 2: Identifying 1 Identify business processes to be reengineered �Construct high-level process map �Develop a process hierarchy �Build enterprise-wide data models (optional) �Evaluate the processes �Select processes to be reengineered �Prioritize and schedule processes to be reengineered Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP R_all_Part_I. ppt

TI Semiconductor Business Process Map Customer Communication 2 Market Customers Concept Development Manufacturing Strategy Development Product Development Customer Design & Support Order Fulfillment Manufacturing Capability Development Sumber Kepustakaan : Sumber : Adapted from Hammer and Champy, 1993, p. 119. gunston. gmu. edu/ecommerce/mba 731/doc/BP

A Generic High-Level Process Map Market 3 Develop strategy Customer Organization Learning Understand customer needs & develop solutions Attract and retain customer Deliver products and services Deliver supporting services Sumber: Adapted from Mark Youngblood, eating the Chocolate Elephant: Take Charge of Change Through Total Process Management, Micrografx Inc. , 1994, p. 146. Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP

Using Value Chain to Identify High-Level Processes Corporate Infrastructure 4 Human Resource Management Supporting Activity Technology Deployment Procurement Primary Activity Inbound Outbound Logistic Operation Logistic Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP Sales and Marketing Added Value Service

High-Level Process Diagram of Firm X 5 Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP

High Level Segmentations of Enterprise Processes 6 Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP

Logical Functional Process Model 7 Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP

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Methods & Guidelines in Selecting Processes 9 �Identify processes to be redesign: Systemic & exhaustive approach: Information engineering can be used to identify critical business processes using activity-data matrix. High-impact & intuitive approach: Use facilitated workshops or extensive interviews involving senior management. �Guidelines: 2~5 business processes at a time Identify owners of business processes. Expand the scope of a process been analyzed Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP R_all_Part_I. ppt

Criteria for Selecting Processes 10 �Broken �Bottleneck �Cross-functional or cross-organizational units �Core processes that have high impacts �Front-line and customer serving - the moment of the truth �Value-adding �New processes and services �Feasible Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP

The 9 -Grid Model for Selecting Processes to Reengineer Pick low hanging fruits Medium Bark up the wrong tree Good for a serious pilot project Pick low hanging fruits Bark up the wrong tree Fruitless Effort High Risky business Low Process Impacts 11 High Medium Low Implementation Difficulty Sumber Kepustakaan : gunston. gmu. edu/ecommerce/mba 731/doc/BP R_all_Part_I. ppt