PGA OF AMERICA SUPPLIER DIVERSITY November 2016 PGA

PGA OF AMERICA SUPPLIER DIVERSITY November 2016

PGA OF AMERICA OVERVIEW

WHO WE ARE • World’s largest working sports organization • 100 year old professional trade association • Wholly separate from the PGA TOUR, LPGA, and USGA • 28, 000 men and professionals accredited to teach the game and manage the business of golf • 19 universities deliver PGA Golf Management curriculum • PGA Professionals employed at 10, 000 golf facilities nationwide 3

OUR MISSION “Serve our members. Grow the game. ” 4

PGA SECTIONS • 41 geographical PGA Sections administer promotion of grassroots activities nationwide, in conjunction with PGA Professionals and the PGA of America national office 5

CHAMPIONSHIPS America’s elite golfers against the best of Europe over three days of competition, played every other year. Highest concentration of upscale viewers on broadcast sports TV. Only all-professional major in championship golf – Quail Hollow Club near Charlotte, NC will host the PGA Championship for the first time in 2017. Oldest and most prestigious major championship in senior golf. Past champions include Arnold Palmer, Jack Nicklaus and Tom Watson. 6 One of five majors on the ladies circuit held in collaboration with the LPGA. 2016 event featured 100 of the top 100 LPGA players.

PGA OF AMERICA PURCHASING

PURCHASING • Currently occurs at the Department level using Department-specific budgets • Purchasing Manager recently added to national staff • Shoring up Supplier Profiles and inclusive bidding protocols • Implementation of additional purchasing best practices forthcoming, e. g. tracking Tier 1 and Tier 2 spend, external-facing web presence 8

CHAMPIONSHIPS INITIATIVE Launched Tier 2 Supplier Diversity Initiative in October 2016 with Championship Prime Suppliers 2017 PGA Championship in Charlotte, NC • Diverse Business Opportunity Exchange held • 18 categories • Leveraged USPAACC, NMSDC, NGLCC, HACR, Local Chambers and Affiliates • Next “exchange” event in spring 2017 9

POSITIONING YOUR BUSINESS Important steps toward being in the consideration set. INTERNAL – PGA OF AMERICA • Provide full contact information and capabilities summary to Sandy Cross for inclusion in resource database – scross@pgahq. com • Secure and maintain minority-, woman-, and/or LGBT-owned certification • Affiliation with PGA’s strategic alliance partners helps ensure communication, i. e. , USPAACC, NMSDC, NGLCC, HACR • Present capabilities to PGA Section Offices; roster on PGA. com EXTERNAL – GOLF INDUSTRY AT LARGE • Become familiar with different golf facility types’ purchasing practices, i. e. private, semi-private, daily fee, municipal, resort, military, university, golf ranges • Present capabilities to leading golf management companies • Search “Golf Inc. ’s Management Company Directory” 10

THANK YOU