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Здравейте Петър Николов Peter Nikolow Можете да ме намерите: twitter. com/peternikolow facebook. com/peter. nikolow linkedin. com/in/peternikolow Gold Product Expert - Google Webmaster Help Forum

Internet? 1969

Minitel 1978

Web 1989

The Internet ▷ 1969 - Arpanet ○ 29 Oct - Login ○ Crash on “g” ▷ ▷ ▷ ▷ 1971 - Email 1973 - Transatlantic with London 1974 - TCP/IP 1975 - Email client 1977 - PC Modem 1978 - BBC 1978 - Spam

The Internet ▷ ▷ ▷ 1984 - DNS 1987 - Internet 30000 hosts 1989 - WWW 1991 - First web page 1991 - Gopher 1991 - First webcam ○ Coffee machine ▷ 1993 - First browser ○ Mosaic

The Internet ▷ 1994 - Yahoo ○ Jerry and David's Guide to the World Wide Web ▷ 1997 - Google ▷ 1998 - Napster ○ William Orbit - Barber’s Adagio for Strings (Ferry Corsten remix) ▷ ▷ 2001 - Wikipedia 2005 - You. Tube 2006 - Twitter 2007 - i. Phone

Problems “Mo money, Mo problems”

Problems ▷ Yahoo ○ Meta Description ○ Porno ▷ Google ○ Content ○ Google. Bomb ■ Miserable Failure - Bush CV ■ Простак - Соломон Паси ■ Провал - Правителството

Fixes “Mo money Mo problems”

“ “If you can't explain it to a six year old, you don't understand it yourself. ” Albert Einstein

Думи ▷ Text ▷ SGML - ISO 8879: 1986 ○ XML ○ HTML

Данни ▷ ▷ Microformats - 2005 Microdata - 2007 RDFa - 2009 Schema. org - 2011

Microformats <ul> <li>Joe Doe</li> <li>The Example Company</li> <li>604 -555 -1234</li> <li><a href="http: //example. com/">http: //exampl e. com/</a></li> </ul>

Microformats <ul class="vcard"> <li class="fn">Joe Doe</li> <li class="org">The Example Company</li> <li class="tel">604 -555 -1234</li> <li><a class="url" href="http: //example. com/">http: //exampl e. com/</a></li> </ul>

RDFa <div xmlns: dc="http: //purl. org/dc/elements/1. 1/" about="http: //www. example. com/books/wikinomics"> In his latest book <span property="dc: title">Wikinomics</span>, <span property="dc: creator">Don Tapscott</span> explains deep changes in technology, demographics and business. The book is due to be published in <span property="dc: date" content="2006 -1001">October 2006</span>. </div>

Microdata <section itemscope itemtype="http: //schema. org/Person"> Hello, my name is <span itemprop="name">John Doe</span>, I am a <span itemprop="job. Title">graduate research assistant</span> at the <span itemprop="affiliation">University of Dreams</span>. My friends call me <span itemprop="additional. Name">Johnny</span>. You can visit my homepage at <a href="http: //www. Johnny. D. com" itemprop="url">www. Johnny. D. com</a>. <section itemprop="address" itemscope itemtype="http: //schema. org/Postal. Address"> I live at <span itemprop="street. Address">1234 Peach Drive</span>, <span itemprop="address. Locality">Warner Robins</span>, <span itemprop="address. Region">Georgia</span>. </section>

JSON-LD <script type="application/ld+json"> { "@context": "https: //schema. org", "@type": "Organization", "url": "http: //www. example. com", "name": "Unlimited Ball Bearings Corp. ", "contact. Point": { "@type": "Contact. Point", "telephone": "+1 -401 -555 -1212", "contact. Type": "Customer service" } } </script>

“ Google recommends using JSONLD for structured data whenever possible. (also for Bing, Yandex, Baidu, etc)

Reality Check “Mo money Mo problems”

Schema. org ▷ Types - 598 ▷ Properties - 862 ▷ Enumeration - 114 ▷ Extensions ○ ○ Auto IOT Bib Other

Google ▷ Article ○ News. Article ○ Blog. Article ▷ ▷ ▷ ▷ Book Breadcrumb Carousel Corporate Contact Course Critic review Dataset

Google ▷ ▷ ▷ ▷ ▷ Employer Aggregate Rating Event Fact Check Job Posting Livestream Local Business Logo Media actions Occupation Product

Google ▷ ▷ ▷ ▷ ▷ Q&A Page Recipe Review snippe Sitelinks Searchbox Social Profile Software App Speakable Subscription and paywalled content Top Places List Video

Social networks ▷ ▷ Facebook Twitter Pinterest Google+

Steps ▷ Build ▷ Test ▷ Release ▷ Tools ○ ○ ○ Structured Data Testing Tool Structured Data Highlighter Structured Data Markup Helper Facebook Share Debugger Twitter Card Validator Pinterest Rich Pin Validator