Peter Frishauf Senior Advisor Founder of Medscape com

Peter Frishauf Senior Advisor, Founder of Medscape. com

Mission The timely delivery of clinical data and current knowledge to healthcare professionals and consumers— – saving time – saving money – saving lives

Our audience: Physicians and patients • Physician decisions drive 85% of healthcare expenditures • Consumers participation in health decisions is expanding • Physician-patient relationship is the most highly trusted and valued

Building an e. Healthcare Leader In the United States Medica. Logic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users.

Building an e. Healthcare Leader In the United States Medica. Logic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users. Medscape has been rated the #1 site among physicians for 5 years running, with over 440, 000 physicians, 1. 2 M allied health professionals, and nearly 1 M consumers. Approximately one-half of these members are non-U. S.

Building an e. Healthcare Leader In the United States Medica. Logic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users. Medscape has been rated the #1 site among physicians for 5 years running, with over 440, 000 physicians, 1. 2 M allied health professionals, and nearly 1 M consumers. Approximately one-half of these members are non-U. S. CBS Health. Watch is rated by Yahoo! as the top consumer health Web site, with $150 M in media support from the CBS partnership. This site is also focused on a U. S. audience.

Building an e. Healthcare Leader In the United States Medica. Logic pioneered and leads the digital health record industry, with more than 13 million digital patient records and 19 thousand clinical users. Medscape has been rated the #1 site among physicians for 5 years running, with over 440, 000 physicians, 1. 2 M allied health professionals, and nearly 1 M consumers. Approximately one-half of these members are non-U. S. CBS Health. Watch is rated by Yahoo! as the top consumer health Web site, with $150 M in media support from the CBS partnership. This site is also focused on a U. S. audience. Total e. Med adds leadership in web-based medical transcription.

Integrated e. Healthcare Strategy Healthcare Partners Digital Health Record Consumers Physicians

Integrated e. Healthcare Strategy Healthcare Partners Digital Health Record Consumers Physicians

Personalized Platforms. . . all enabled by the Digital Health Record Handheld web tablet PDAs and pagers Digital Health Record Desktop and laptop PCs Wireless Internet phone Home monitors And more. . .

Physician Offerings Healthcare Partners Practice Profiles population-based decision support Digital Health Record Consumers Logician EMR Medscape Chart Note Medscape Transcription Medscape Mobile Medscape portal U. S. & International Physicians

Consumer Offerings Healthcare Partners Lifechart home monitoring/mgmt U. S. & International About. My. Health pt-phys connect Digital Health Record CBS Healthwatch consumer portal Consumers Physicians

Healthcare Partnerships Advertising Sponsorship e. Commerce Digital healthcare partnerships } U. S. & International Digital Health Record Consumers Physicians

Sources of Revenue — FY 2000 • Advertising and sponsorship – Pharmaceutical advertising – CME sponsorship – Portal sponsorship • Subscriptions and e. Commerce – – Logician ASP Medscape Transcription Medscape Chartnote Medscape Mobile • Licenses and support – Logician client-server

Emerging Sources of Revenue — FY 2001 and Beyond • Digital healthcare partnerships – Disease management - reducing the cost of chronic diseases - self-insured employers, health plans – Therapeutic partnerships - closing the treatment gap - pharmaceutical companies, employers, health plans – Clinical research - accelerating recruitment and data collection - pharmaceutical companies and CRO’s • e. Commerce – e. Labs - delivering validated orders and results - laboratories – e. Scripting - reducing medication errors - employers, pharmacies, PBM’s – e. CME - required continuing education for professionals - physicians

Medscape Portal—Editorial Quality “Depth, scope and credibility are unsurpassed…” “Best of the Web, ” Forbes Interactive Money Guide, Fall 1999 “MEDSCAPE, www. medscape. com: By doctors for doctors, though the site claims to have 500, 000 non-physician readers. Depth, scope and credibility are unsurpassed. “Medicinal Gold Mine on Web, ” The New York Times, August 31, 1999 Times placed Medscape at the top of its list of seven authoritative and trusted sites deemed the “Medicinal Gold Mine on Web”. “These Web sites on health rely on peerreviewed information and reports published in reputable medical journals. ” George D. Lundberg, MD Medscape Editor in Chief, Medscape member since 1996, former Editor of JAMA for 17 years “Today’s Cybercraze is Any Web Site Devoted to Health or Maladies, ” The Wall Street Journal, June 10, 1999 “Medscape. com: A serious medical site, medscape. com offers original, peer-reviewed reports as well as journal articles organized by medical specialty. ”

Medscape Portal— Exploding Membership Growth Over 2. 4 million registered members worldwide 2, 400, 000+ Physicians — 440, 000+ Allied Health Professionals — 1, 200, 000+ Consumers — 850, 000+ Dec-95 Dec-96 Dec-97 Dec-98 Dec-99 Source: Medscape Registration Database June 30, 1999

Medscape Portal— Current Global Picture • Today we have 2. 4 million registered members • Everyday we have 2, 500 new non. U. S. members • Everyday we have 4, 500 total new members • Everyday we get 800 k to 1 million pageviews

Medscape Portal— Specialties Cardiology Critical/Intensive Care Diabetes&Endocrinol ogy Gastroenterology HIV / AIDS Infectious Diseases Internal Medicine Neurology&Neurosur gery Oncology Orthopedics Pediatrics Primary Care Psychiatry &Mental Health Respiratory Care Rheumatology Surgery Transplantation Urology Women’s Health Managed Care Molecular Medicine Pharmacology Today on Medscape Med Office Managers Med. Students Nurses

Medscape Portal— International Opportunities • Medscape is averaging more than 1, 200 new international members per day. • Medscape has over 5 years of experience producing unique Internet education programs targeted at physicians across a wide range of specialties. • Most Trusted Online Health Content Brand— George Lundberg, MD call to action leads to endorsement of new ehealth codes of ethics on the Internet

Medscape Portal— International Conference Coverage • Written by staff of renowned thought leaders and experts • Covers 30 unique medical specialty areas • Comprehensive summaries integrate the presentations, posters, interviews and discussions to discuss impact of clinical treatment • Scope, depth, and analysis of summaries differentiate Medscape’s program from conference “news reports” • CME-accredited

Medscape Portal—International Conference Coverage this year. . . • 186 Domestic and International Conferences and Events in Year 2000 • Translated conference summaries available on two international Medscape sites • Japan • Italy • Sites to open by March 2001 • • Europe: UK, France, Germany, Sweden Latin America: Brazil, Argentina, Chile Asia: Hong Kong, Taiwan, Australia Middle East and South Africa

Medscape Portal— International Partnerships Medscape Italia

Medscape Portal— International Partnerships Medscape Japan

Globally. . . 2, 500 Non-US Members Join Every Day Western Europe: 280, 000 44. 5% Latin America: 100, 000 45% Africa: 22, 700 49% Asia (incl. India): 126, 000 38% Oceania: 77, 000 45% Source: Medscape Registration Database Current Membership as of 8/07/00 and % increase from 01/00

In Summary • The Digital Health Record (not the electronic insurance claim)—used at the point of care—drives physician-patient decisions that control 85% of health care activities • Reach+depth: combining the broad reach of our web portals— 440, 000 physicians, 2. 4 M total registered users—with the depth of our clinical applications • Complete range of physician devices and applications—from no behavioral change required, to dramatic practice reengineering and cost reduction • Ultimate value: the ability to create knowledge from the rich clinical database that improves healthcare

For more information contact: Peter Frishauf pfrishauf@medscapeinc. com + 1 212 760 -3199 Lara Vu lvu@medscapeinc. com + 1 212 760 -3249 Sue Gibson sgibson@medscapeinc. com + 1 212 760 -3180