- Slides: 7
Persuasive Writing Making Your Argument
Purpose of Persuasive Writing To present your view and support it with arguments and evidence To “sell” someone on a point you want to make To change someone’s mind Persuasive writing is all around us, in posters, brochures, advertisements, commercials, etc.
Three styles Informal: Used for advertisements, letters, conversations, etc. Semi-formal: Used for academic writing, including persuasive paragraphs and essays. Formal: Necessary for research papers and studies, could be used for essays
Three Patterns Pattern 1: Arguing your own point/position Pattern 2: Arguing against another’s position Pattern 3: A combination of Pattern 1 and 2, alternating arguing your point and arguing against another’s point. The argument against another’s point could be another paragraph, or it could involve skillfully working in points while also refuting the other side. This pattern can create a strong essay.
Persuasive Essays “Musts” in ESL 108 They must have a thesis with an attitude, controlling idea and essay map They must have supporting sentences that include examples, reasons, details, etc. They must have a conclusion, often one that calls for an action, but also ones that could issue a warning on even evaluate a position
Be Careful of Logical Fallacies Do not use faulty arguments that might be used for advertising and brochures, but are not appropriate for essays. Faulty arguments include the bandwagon argument, where someone argues that because everyone does it, the position is correct. Another logical fallacy is either/or, where the writer argues that there is no middle ground and no compromise, either one or the other position should be made. Ad hominum is a false argument where the writer attacks the person instead of looking at a person’s beliefs or opinions
More on Logical Fallacies See this website for more on logical fallacies https: //owl. english. purdue. edu/owl/resource/659/0 3/ See this You. Tube Video (copy link into browser) http: //www. youtube. com/watch? v=ja. GJNx. Cx. B-s See this Power. Point on Persuasive Writing (copy link) http: //www. youtube. com/watch? v=ja. GJNx. Cx. B-s