- Slides: 8
Persuasive Writing General Info
What is persuasive writing? • Writing which seeks to sway readers to a certain opinion or point of view.
Is persuasive writing or speaking always an essay? • Persuasive writing can be an essay! • However, persuasive writing can also take the form of: ▫ ▫ ▫ Advertisements Editorials Advice Columns Reviews Speeches (campaign speeches, public-service announcements, inspirational speeches) ▫ Blog Entries ▫ Multimedia Presentations
What is a persuasive speech? • A persuasive speech is a spoken statement that presents a position and tries to convince an audience to accept that position or to take action. An effective persuasive speech: ▫ Addresses an issue of concern or importance to the speaker ▫ Clearly states the speaker’s position & goal ▫ Supports the position with clearly organized facts, examples, and statistics ▫ Addresses the knowledge level, experiences, needs, and concerns of the intended audience ▫ Uses rhetorical devices (speaking devices) to grab and hold the audience’s attention
Structure of a Persuasive Essay • Intro paragraph ▫ Hook/AG, background statement ▫ Effective thesis statement �Specific, clear, and concise �Has an opinion �Does not use harsh language
Structure of a Persuasive Essay • Body Paragraphs ▫ Present strong reasons for your thesis statement ▫ Present evidence that supports each reason �Types of evidence: facts, examples, statistics, opinions or quotations from experts, anecdotes (brief stories), analogies (extended comparisons) �Rhetorical techniques (different from rhetorical devices we discussed earlier): repetition, parallel structure, analogy ▫ Consider and introduce counterarguments in your essay. Then respond to them to show that your argument is stronger.
Structure of a Persuasive Essay • Conclusion ▫ Must sum up your reasons and make a call to action or a call to agreement. �Call to action: statement that tells your readers what you want them to do. �Call to agreement: statement that tells your readers what you want them to believe.
An excellent persuasive essay… • Presents a clear and concise thesis statement in the introduction • Includes strong, well-organized evidence • Describes counterarguments and responds to them effectively • Uses rhetorical techniques, such as parallelism and repetition • Addresses the audience respectfully • Ends with a call to action or a call to agreement