Persuasive Texts AND MEDIA LITERACY Persuasive Texts Convince

Persuasive Texts AND MEDIA LITERACY

Persuasive Texts �Convince readers of the accuracy of their point of view.

Different Ways Persuasive Text Can Be Structured & Supported (LEGO KIT #1)

Argument by Analogy �Definition: Assumes that if two things are alike in some ways, they’ll be alike in a specific way. Ex: A government, like a family, has a budget. Therefore, a government, like a family, should never spend more than it earns.

Argument by Authority �Supports a claim by referring to what experts, institutions, or important texts have said. Ex: Justin Bieber uses Pro. Activ, so you should, too!

Argument by Cause and Effect �States that one thing is the direct result of another, different thing. �Ex: My headache disappeared the first time I applied Head-On directly to my forehead!

MODES OF PERSUASION (Lego Kit #2)

Pathos �Pathos- Emotional appeal (Makes you feel something, like happy or sad or scared. ) �EX: ASPCA commercial with the sad puppies.

Ethos �Ethos- Ethical/Moral: Appeal to Character or what is right �Also includes believing someone the audience feels is trustworthy. �Ethos is what makes argument by authority convincing! �“It is morally wrong to kick puppies. ” �“This red sports car was chosen as most reliable from Consumer Reports magazine, and I trust them. ”

Logos �Logos- Logical/Intellectual/ Appeal To Mind: (Facts, statistics, proof, evidence) �“This red sports car will save me money on gas since it’s a smaller car. ”

Rhetorical Fallacies (LEGO KIT #3)

Rhetorical Fallacy �Definition: Arguments that distract from the real issue. �A “fallacy” is an argument that is so flawed it does not make sense, but it can seem convincing. �It is a rare text that lacks a fallacy!

Ad Hominem �Latin for “against the man” �Definition: An attack on a person or people making a claim instead of addressing the claim itself. �Example: You’re wrong because you’re a fatty fat!

False Equivalency Categorical Claim �Definition: A claim based on an incorrect comparison between two things. �When you use argument by analogy wrong, it is a false equivalency! �Example: Green M&M’s are the same color as broccoli, so they must be healthy like broccoli!

Exaggeration �Definition: An overstatement of a fact or an idea; often meant to frighten. �Example: Students who are not alert for every minute of the school day risk injury and death.

Stereotyping Classifying a person or group in simple and often negative ways. �Definition- �Example- “All women like to clean, so Ms. Cox must like to clean!”

Media Messages (LEGO KIT #4)

Explicit Messages A clearly expressed or observable message, especially in advertising. �Definition- �Example- Buy this car today!!

Implicit Messages A message that is not directly expressed, but is suggested through things like pictures and colors and text features. �Definition- �Example- Smiling people in a Mc. Donald’s commercial, using green packaging for healthy food.