Persuasive Techniques Bandwagon Advertisers make it seem that

Persuasive Techniques

Bandwagon Advertisers make it seem that everyone is buying this product, so you feel you should buy it too. http: //www. youtube. com/watch? v=mgr 3_w 4 b_0 Y&list=PLD 24 F 8 D 1 CC 2620 CB 1&inde x=1

Avant-Garde Advertisers make it seem that the product is so new that you will be the first on the block to have it. http: //www. youtube. com/watch? v=16 h. PBsw 2 Uy 4 http: //www. youtube. com/watch? v=b. Jafi. CKli A 8

Testimonials Advertisers use celebrities and regular people to endorse products. http: //www. youtube. com/watch? v=t. O 33 PO Vfpl. E http: //www. youtube. com/watch? v=Rtp. Kjgwi 4 Sc

Facts and Figures Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. http: //www. youtube. com/watch? v=e. IE 8 YAYl q. AI (Lexus)

Transfer The transfer technique wants you to associate the good feelings created in the ad with the product. http: //www. youtube. com/watch? v=Uil-7 wv 5 -Cw

SB page 114 Analyzing Persuasive Techniques… Ad #1 Ad #2 Ad #3

Advertising Claims

Weasel Words Advertisers sometimes use words or phrases that seem significant, but on closer inspection are actually meaningless. Examples: helps, virtually, looks like, fights, and best

What is the weasel word?

The Unfinished Claim Advertisers may intentionally not finish a comparison. Example: This battery has more power to get the job done right. More power than what?

What are the unfinished claims?

The Unique Claim Many products on the market are nearly identical, so advertisers try to make their product stand out.

Does the “totally NEW Spiral Brush” really make this product better?

The Rhetorical Claim Advertisers ask rhetorical questions or make statements so that consumers associate certain ideas and emotions with their product.

SHOULDN’T YOUR FAMILY GET THE BEST?