Persuasive Speeches Persuasive Speeches can Establish facts Change

Persuasive Speeches

Persuasive Speeches can… § § Establish facts Change beliefs Move an audience to act on a policy Success depends on your CONTENT and DELIVERY!

Three Persuasive Techniques § Logical reasoning – convincing the audience using rational arguments. You must use reasons that are supported by evidence! § Emotional appeals – to affect how the audience feels § Establishing credibility – to get the audience to believe in you

Three different kinds of statements… § A statement of fact concerns statements that can be seen as either true or false. § “School uniforms help minimize violence in schools. ” § A statement of belief focuses on what is right or wrong. § “It is wrong to have school uniforms because it takes away from freedom of expression. ”

§ A statement of policy focuses on a particular action. It uses the word “should. ” § “You should not enforce school uniforms because students should be allowed to express themselves. ”

To add emotional appeal: § Cite specifics § “School uniforms have been proved to reduce violence. ” § Use VIVID language § “Enforcing school uniforms is like keeping animals in a zoo; they are not free to be who they are anymore. ” § Include personal references § “Our principal is against school uniforms because he says they stifle creativity. ”