PERSUASIVE SPEECH Persuasive speaking is a form of

PERSUASIVE SPEECH Persuasive speaking is a form of communication that people of diverse background mostly engage in. When you deliver your persuasive speech, your primary goal is to influence thoughts, feelings, action, and behaviors or attitudes of your listeners.

QUALITIES OF AN EFFECTIVE PERSUASIVE SPEECH 1. Well-defined goal 2. Clear main point 3. Sufficient supporting ideas 4. Logical reasoning 5. Effective and powerful ways to gain the attention of your audience 6. Compelling ideas to make your target audience feel and think 7. Salient motivates to target the salient needs of your audience

TYPES OF PERSUASIVE SPEECH v SPEECH THAT QUESTIONS FACT v SPEECH THAT QUESTIONS VALUE v SPEECH THAT QUESTIONS POLICY v SPEECH THAT REFUTES

SPEECH THAT QUESTIONS FACT This type questions the existence of a particular event or happening. In this case, the persuasive speaker poses question of fact, derives conclusions from different sources of information and attempts to convince the audience to believe in his/her ideas.

SPEECH THAT QUESTIONS VALUE This type focuses on question of value regarding topics on the self , family , friendship , religion , government , freedom , love , and money. In this case , the persuasive speaker 1. Makes a statement or claim 2. Attempts to convince his /her audience why something or someone is worthy of emulation 3. Justifies it based on standards

SPEECH THAT QUESTIONS POLICY This type question the current state of things which can impact the future. In this case , the persuasive speaker asks relevant question that can help in making a decision on whether or not something should be implemented , observed , or done.

SPEECH THAT REFUTES This type either responds to or disprove the claim of others while defending and promoting own claim. A good example of this type is debate. In this case , persuasive speaker has to carefully plan his /her arguments to have logical and convincing responses. This is achieved by gathering credible and accurate pieces of evidence through extensive research.

ORGANIZATIONAL PATTERNS

1. A. F. O. R. E. S. T ANECDOTE S RHETORICAL QUESTION FACTS And FIGURE EMOTIVE LANGUAGE TRIPLING OPINION SUPERLATIVE S

2. PROBLEM - SOLUTION 3. PROBLEM - CAUSE - SOLUTION 4. COMPARATIVE ADVANTAGES 5. MONROE’S MOTIVATED SEQUENCE

METHODS OF PERSUASION v. They perceive that the speaker has credibility. v. They are convinced by the evidence presented by the speaker. v. They are convinced by the speaker’s reasoning. v. Their emotions are touched by the speaker’s ideas or use of language.

HOW TO ENHANCE YOUR CREDIBILITY a. Explain how you became an expert on topic. b. Connect your experience, beliefs, value or attitudes with your audience’s. c. Practice more often so you can deliver your speech with conviction. HOW TO USE EVIDENCE a. Specify evidence. b. False cause and effect. c. Hasty generalization. d. Red herring

HOW TO USE EMOTIONAL APPEAL a. Internalize what you are saying. b. Use emotion appropriately

THANK YOU

REFERENCE: SIPACIO, PHILIPPE JOHN F. & BALGOS, ANN RICHIE G. (2016) ORAL COMMUNICATION IN CONTEXT FOR SENIOR HIGH SCHOOL () C & E PUBLISHING: 893 EDSA, SOUTH TRIANGLE, QUEZON CITY