Persuasive Rhetorical Appeals in Advertising An advertisement using
- Slides: 20
Persuasive Rhetorical Appeals in Advertising
§ An advertisement using PATHOS will attempt to evoke. . . An appeal to emotion
§ An advertisement using PATHOS will attempt to evoke. . . an emotional response An appeal to emotion
§ An advertisement using PATHOS will attempt to evoke. . . an emotional response of HAPPINESS An appeal to emotion of happiness
§ An advertisement using PATHOS will attempt to evoke. . . an emotional response of FEAR An appeal to emotion
§ An advertisement using PATHOS will attempt to evoke. . . an emotional response of GUILT An appeal to emotion of guilt
This is the most often used approach to sell more and get the audience to listen with greater attention
§ An advertisement using LOGOS will give you. . . An appeal to logic or reason
§ An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product does An appeal to logic or reason
§ An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product does the logos will be the “straight facts” An appeal to logic or reason
§ An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product does the logos will be the “straight facts” An appeal to logic or reason
§ An advertisement using LOGOS will give you. . . evidence and statistics to understand what the product does the logos will be the “straight facts” An appeal to logic or reason
An appeal to logic or reason
This approach holds the implied attitude that a wise person will agree with what is said in a tv or radio commercial.
§ An advertisement using ETHOS will try to convince you that the company is. . . An appeal to credibility or character
§ An advertisement using ETHOS will try to convince you that the company is. . . reliable, honest and credible An appeal to credibility or character
§ An advertisement using ETHOS will try you convince you that the company is. . . reliable, honest and credible An appeal to credibility or character
§ An advertisement using ETHOS will try you convince you that the company is. . . reliable, honest and credible OR involves statistics from reliable experts An appeal to credibility or character
§ An advertisement using ETHOS will try you convince you that the company is. . . reliable, honest and credible OR involves statistics from reliable experts An appeal to credibility or character