Persuasive messages BUSINESS COMMUNICATIONS Agenda Selling the Black

Persuasive messages BUSINESS COMMUNICATIONS

Agenda ● Selling the Black Pen ● The 3 elements of persuasive message ● Creating Persuasive Messages – Breakout Rooms ● Housekeeping ● After Class Question Period

THE BLACK PEN

Stimulation Facts Shared Beliefs Surprising News

Convince 1 2 3 Create agreement with your position Provide facts and points Give examples

Call to Action Adoption Discontinuance Deterrence Continuance

with facts, shared beliefs or surprising Stimulate news. The elements of the Persuasive Message Convince through creating agreement, providing through facts and points, giving examples. Include a call to action for adoption, discontinuance, deterrence or continuance.

Create a Persuasive Message ● What is within arm’s reach? Grab an object! Take 5 minutes to write a persuasive message on your object. You’ll share this message with your breakout group. ● In breakout groups, share your persuasive messages and as a group, choose one of the chosen objects to share with the class and improve the message if you can! Nominate one group member to share with the whole class. ● Make sure three elements are there: ○ Stimulation ○ Shared Beliefs ○ Surprising News

Housekeeping ● Reflective assignment When you imagining using persuasive messages in business what feelings or thoughts come up for you? ● Read Chapter 8 Persuasive Messages ● Improve the social media messages ● Write a persuasive message scenario submission ● Flipgrid everyday object persuasive 2 submissions