Persuasive Appeals Reasonings Otherwise known as PROPAGANDA PROPAGANDA

Persuasive Appeals & Reasonings (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

What is persuasion? n. Generally an appeal to emotion, not intellect. n. An attempt to change your behavior n. It attempts to “guide your choice”

Who uses propaganda? • Military • Media • Advertisers • Politicians • You and I!!!

Propaganda Techniques • Bandwagon Technique • Testimonial • Loaded Word • Name calling or stereotyping • Snob Appeal • Transfer

Bandwagon Technique • Everyone is doing it! You should too!!!

Testimonial • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

Loaded Word • Use “loaded” words like. . . – new – improved – best

Name Calling or stereotyping

Snob Appeal Makes insinuation that The ultimate driving machine Lexus sports car this product is better than others. • People 0 r Products who feel that they are better or smarter than people who disagree with them.

Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

Persuasive Reasoning 4 Examples

False Reasoning 1. OVERGENERALIZATION-A statement so broad, it cannot be true. Some words include: all, none, everyone, anyone 2. UNSUPPORTED INFERENCE-A guess that is not supported by the info available.

False Reasoning • 3. EITHER OR THINKING-There are only 2 possible solutions to a problem. Most situations have many solutions. • 4. CIRCULAR REASONING-Repeating a statement by just using different words. No solid facts or reasons.