Persuasive Appeals Ethos Pathos Logos Notes The man

Persuasive Appeals Ethos, Pathos, Logos

Notes

The man who put a name to it: Aristotle Ø Ø Ø Greek, student of Plato 384 B. C. – 322 Philosopher and scientist Rhetoric: “The power to see, in each case, the possible way to persuade. ” Different contexts require different techniques

(Essay) Speech consists of three things 1. The speaker (writer) 2. The listener (reader/audience) 3. The subject

1. Ethos (the speaker/writer) Ø Your argument is judged by: how credible you are how credible your supporters are Ø Possible problem? : “name dropping” Ø Ex. ) “ 9 out of 10 dentists use Crest Toothpaste. ” Ø Ex. ) A mechanic writing a car review

2. Pathos (the listener/reader) Your argument is judged by: How it makes your reader feel Your reader’s previous experiences, and beliefs Ø Possible Problem? : Is this always realistic or rational? Ø Ex. ) “If you have been injured in a car accident, call Larry H. Parker. ” Ø Ex. ) Become a vegetarian because otherwise you are murdering innocent animals. Ø

3. Logos (the subject) Your argument is judged by: The argument itself Logic Measurable results Ø Possible Problem? : Do human’s base their opinions entirely on logic? Ø Ø Ex. ) The United States should stop spending so much money because we are 17 trillion dollars in debt. Ø Ex. ) “You should wear a hat outside in the winter because most of your body heat escapes from your head. ”

EQ: What is the difference between Ethos, Pathos, and Logos?

Billboard Activity

EQ: Who else uses a lot of pathos in their argumentation?

Validity

What is a valid argument? An argument that is fair, honest, and reasonable

EQ: Which is the strongest appeal for valid argumentation?