Persuasive Appeals Ethos Pathos and Logos Words to

Persuasive Appeals: Ethos, Pathos, and Logos

Words to Know: �Claim: argument �Data: evidence �Warrant: reasoning with logic

Ethos �Related to the English word Ethics. �Refers to the trustworthiness of the speaker/writer. �Ethos is an effective persuasive strategy-when we believe the speaker does not intend to do us harm, we are more willing to listen. �Example: Doctors give us medical advice we may not fully understand, but we trust and believe they know what they are talking about.

Pathos �Related to the words pathetic, sympathy and empathy. �When you accept a claim or argument based on how it makes you feel w/out fully analyzing the rationale behind the claim, you are acting on pathos. (emotion) �Can be considered manipulative, but is an effective persuasion tool. �Appeals to human connection and emotion. Successful use of this technique touches a nerve and compels people to not only listen, but to also take action.

Logos �Greek word meaning Logic. Any attempt to appeal to the intellect. �Everyday arguments rely heavily on ethos and pathos, but academic arguments rely more on logos. �Logical chains of reasoning (evidence) must support all claims.

Using Ethos, Pathos, and Logos: �Write 3 separate notes to my daughters to persuade them to wear warmer clothing in the Winter months. Each note should focus on utilizing a different persuasive appeal. �Persuade them using Ethos (credibility) �Persuade them using Pathos (emotion) �Persuade them using Logos (logic) �Dear, Kayleigh, Emma, and Christa