Personalised Nutrition Health Built on Science Hille Meetsma

Personalised Nutrition & Health Built on Science Hille Meetsma MBA director/founder E-mail Hille@Vitalin. Q. nl Internet www. vitalinq. eu Twitter @Vitalin. Q_ 24 -9 -2011 (C) Vitalin. Q Lifestyle Support bv 1

Who we are § A Dutch company (SME) § Active in Europe (Belgium, France, Spain, etc. & now also in the UK) § Active in 4 FP 7/Horizon 2020 (Score 40% & collaborating with ADI/Dhaca) § More then 15 years experience in Dietetic advise, support & ICT § Focused on Lifestyle advice & Diseases for the last 5 years § And a main focus now on Personalised Nutrition, exercise and health 2

Where we started § An Up & Running Software platform for Dietitians with > 1. 3 million patients § More then 1200 Licensed clients § Nr 1 in the Dutch & Belgium market, starting also in Denmark § More then 75% of the patients continued their dietician consultation, without significant results in behavioral changes Where we are going to § Awareness, health is important but lack of knowledge § Health from the perspective of yourself. § Self management § Integrated Care 3

What is Personalised Nutrition • It has become apparent that consumers respond differently to diet, depending on their genetic makeup, lifestyle and environment, the related knowledge and understanding remain fragmented. • The scientific level: in model studies, gene, protein and metabolite profiles of individuals in different health and nutritional conditions are analyzed. Genotype and Phenotype data are included in a personal profile and advice. • Research from Food 4 me (EU-funded project) about Nutrigenomics concludes that besides phenotype & genotype, also sociotype, environment, culture, personality, food intake and even more topics needs to be involved in the advise that is given In practice: • We take Lifestyle and Life situations (diseases, etc) into consideration in the advice we give. The more (measured) data we have, the better the advise WHO : “The ability to adapt and to self manage In the face of social, physical and emotional challenge” 4

Claims?

Our partners § European Universities via EU-projects § Dutch TNO/Wageningen University and their international network (applied science & tech) § Institute of Food Research in Norwich § Brandbank (branded product information) § ADI as a our UK-distributor § David Cottrell as the representative of TNO/Vitalin. Q 10

Our background structure; science linked to business 11

What we have & you can use (business case) § A solution for health; intramural and extramural § Choosing automatically what kind of meals fits your needs § It filters the food supply by the patients profile § Including functionality for waste management § Topics: malnutrition; better in/out; § Also: food delivery @home Ø In NL: business case with Catering / Meals on Wheels “A Healthy business case in a Healthy Europe!” 12

Food Assistant APP: food choice based on patients needs (medical) 13

For groceries (business case) § Filtering groceries § Choosing automatically what kind of food/groceries fits your nutritional needs § Including the people in your household § Topics: healthy groceries § Also: taking your budget into consideration (v 2) Ø In NL: business case with Royal Mail, Supermarket (chain) 14

Lifestyle filtering for Groceries Web 15

And of course typical Apps (business case) § Including meal planner, groceries list § Choosing automatically what kind of meals fits your needs and also of your household § Including a social aspect; inviting others to join your table (v 2) § Funfactor and easy to use included § Topics: You don’t have to choose @4, what to buy @5 and to cook @6 § Also: typical measurement per disease Ø In NL: business case with Foundation of the Irritable Bowel Syndrome (8% population) Fitness market, health insurance (prevention), COPD, Diabetes, walking association, Greenkey, etc. 16

Food APP design (available in January 2017) 17

Events APP; fun factor included in lifestyle advise 18

How to proceed § If you have interest in our solutions § To include it into your portfolio of integrate in your products/services Ø You can contact ADI, David Cottrell or me for further details § The next few months we will finalize the UK-version (database) of Vitalin. Q and we will be up and running from April 1 st (no joke) 19

Thank You for your attention Any questions? 24 -9 -2011 (C) Vitalin. Q Lifestyle Support bv 20

Our V 2 platform: Integrated health

The ultimate challenge, to change your life in the right direction 22