Personal Professional Profile Creating a personal brand that

Personal & Professional Profile ~ Creating a personal brand that will positively represent you online ~

Assignment Overview This assignment will help you: • assess the extent to which your current social media profiles positively represent you • think about how you might revise them to ensure you are conveying (showing) who you really are and what’s important to you (your personal brand)

What does your social media profile reveal about you?

First impressions count. . . even online

Your personal brand is. . . Learn more here

Your personal brand = your reputation

If you don’t define your personal brand; others will do it for you.

How do you develop your personal brand? 1. Get clear about your values 2. Create a consistent look 3. Be authentic (be yourself) 4. Use a recent photo 5. Be aware of your voice 6. Clean up your profile 7. Keep it professional-looking

1. What are your values? • Values are things that you believe are important in the way you live and work. • They help you determine your priorities (what’s important to you) and tell if your life is turning out the way you want it to. • Watch this short video on how to identify your values

2. Create a consistent look (similar look) • Employers often look in more than one place to determine if you are a good fit for the job. • Keeping a consistent look across social media profiles helps others find you easily and remember you.

Can you see the consistency in these profiles?

Explore the psychology of colours Click to learn about what colours represent

3. Be authentic (be yourself) • Be real. • Promoting your quirkiness and differences makes you stand out. • Click here to get ideas on how to be more authentic online

4. Use a recent colour photo • The right profile picture can get employers’ attention. • It can help others know that they’ve connected with the right person. • Check out these links: • Tips for a perfect profile picture • What does your profile picture reveal about your personality?

5. Be aware of your voice (what you say & how you say it) • How you express yourself—what you say, post or share—online gives off a vibe (feeling) and tone (how you come across to others). This is called your voice. • Let your personality shine. • Scroll down in this blog to see how popular companies use adjectives to create their voice

6. Clean it up • Don’t post something you wouldn’t feel comfortable showing your grandmother or employer. • Delete pictures, videos, and comments that might misrepresent you in the future. • Monitor your profiles regularly. Justine Sacco, a public relations specialist, was fired for posting this racially insensitive comment.

7. Keep it professional-looking • Your content should reflect your values. • Post things that connect to or reveal something about your post-secondary goals & interests. • Find out how to create professional-looking profiles here

What type of content will you be posting? • photos • videos • links media posts contributions • inspirational quotes • reviews • interests • resources • creative works • how you are making a difference • positive comments/feedback to others

Get more ideas about how to take charge of your brand here

“ 30 things to post on social media when you don’t know what to say” Note: this post is archived but has useful suggestions The blog focuses on business but you can apply the ideas to your interests or future career/job. For example: • Teach us something you have learned in your business. about. . . • Share the 5 biggest mistakes people make when. . . (fill in the blank). Each mistake can be a separate post. • A personal goal you are working on and how you are making progress.

Check it out here

‘How to’ complete the assignment

1. Choose the values and adjectives that represent what’s important to you and how you want to be

2. Complete a social media audit

3. Create your ‘personal brand’

4. Redesigning an existing social media account (optional) • If you are striving to ‘Extend’ proficiency for this assignment, redesign an existing social media profile to reflect your new personal brand (or create a new profile). • Include 12 -15 posts so viewers get a sense of your brand. • Show evidence of how your profile has changed (e. g. , before and after screen shots; written explanation such as “I used to. . . but now I. . . ). • Include the social media site/app and username.

5. Post a picture of your assignment on my. Blueprint. ca • Create a new Portfolio in my. Blueprint. Title it: CLC. • Add + Box. Title it: Personal/Professional Profile. • Create a + Journal. • Attach a photo or copy of the assignment. • Go to my. Blueprint

Due: October 1, 2019 • Hand in your “Assessing & Recreating My Personal/Professional Profile’ handout to your Advisory teacher • Share the social media sites/apps that you assessed & your username

Assessment – Using Proficiency Scales Emerging Developing Proficient Extending - You are building your readiness to drive - You are becoming familiar with the language, skills & attitudes needed to drive - You turn on the car and start driving - You are working with more experienced drivers to improve your skills - You are practicing & refining certain skills (e. g. , parallel park) - It takes time (3 -years) - You pass your Class 5 driving test - You are a safe and confident driver - Your skills are automatic - You can drive independently & there are no restrictions - You apply your skills to different types of vehicles, terrain & weather - You use your skills to explore the world in new ways (e. g. , drive abroad with different rules, steering wheeling positions)

Get copies of the handouts, templates & Powerpoint on the CLC website (Portal)