Persona Template Name Notes and Scribbles Julia Fredricks

Persona Template Name Notes and Scribbles Julia Fredricks Age 23 Location Reykjavik, Iceland Technical Comfort Good at basics. Gets frustrated easily. Job Title Full-time student, Part-time waitress Back story Tell us a bit about their lives. • Julia is the oldest of three, with two younger brothers — one of which was adopted • Has been in Iceland her whole life, except when she traveled around Europe for two months when she was 21 • Is an INFJ that enjoys interacting with people mostly online through Twitter and Instagram • Loves exploring nature and enjoys sharing great outdoor photos with Instagram from her white i. Phone 5 C • Isn’t a trained photographer, doesn’t worry about editing too much, but is constantly trying to improve • Currently studying communications at college, but has switched her major a couple of times already Motivations What concerns do they have? Why do they need this service? How have they found or heard about the service? • “Why do I need to spend money for a photo editing app if Instagram’s built-in stuff is fine? ” • “Lots of people I follow on Instagram use other apps to edit their photos, & I want to be as good as them!” • “I see lots of other great photographers use Afterlight and VSCO, so they must know something I don’t. ” Frustrations What’s stopping them from choosing the service/website or annoying them? • “If I take photos with VSCO, where do they go? ” • “Will my photos be duplicated if I use another app? I hardly have enough room as is. ” • “I don’t want to take a lot of time messing with my phone. I’d rather look at a sunset than at a screen. ” • “The last time I downloaded a photo editing app, I lost some photos. I don’t want that happening again. ” Their Ideal Experience Their story including features and content which will help them have a great experience. • VSCO is free, with in-app purchases for more filters, so she won’t have to spend any money up front. • With the VSCO Grid, Julia can explore more photos and photographers for inspiration online. • VSCO’s copy and paste feature makes it easy to apply the same fine-tuned effects to photos, saving time. • VSCO allows Julia to learn more about exposure and focus controls, something she hasn’t explored before. Quote Sum up their experience with the service. Positive or negative. “ So VSCO was intimidating at first, and very artsy. I still feel like I don’t know exactly what I’m doing, but the Grid keeps me going. Still constantly running out of space! “

Template Persona Template Name Notes and Scribbles Name Age Location Drag and Drop Profile Picture Technical Comfort Job Title Back story Tell us a bit about their lives. • Something. A • Something. B • Something. C • Something. D • Something. E • Something. F Motivations What concerns do they have? Why do they need this service? How have they found or heard about the service? • Something. A • Something. B • Something. C Frustrations What’s stopping them from choosing the service/website or annoying them? • Something. A • Something. B • Something. C • Something. D • Something. E Their Ideal Experience Their story including features and content which will help them have a great experience. • Something. A • Something. B • Something. C • Something. D • Something. E Quote Sum up their experience with the service. Positive or negative. “ Insert. Quote. Here “