Persona Picture Name Age Role Company Job Role
Persona: Picture Name: Age: Role: Company: Job Role He/She says: Key Attributes: About This Persona: Background, Likes and Values Time Poor Time Rich Technologically Challenged Technologically Savvy Online Behaviour: Keywords: Answers to Others Sole Decision Maker Low Propensity to Buy High Propensity to Buy
Persona: Procurement Picture Name: Sally Williams Age: 36 Role: Buyer Company: Manufacturer She says: “I’m under pressure to find the highest quality product but at the best price. I’m keen to understand what I’m getting and what value it provides. ” Key Attributes: About This Persona: Background, Likes and Values Time Poor Time Rich Technologically Challenged Technologically Savvy Answers to Others Low Propensity to Buy Sole Decision Maker High Propensity to Buy Sally has been working as a buyer for over 5 years and knows her job well. She has a good eye for detail and a very good negotiator. She knows noone is perfect and knows she must work with sales people to achieve her targets as a buyer. She likes to stay up to date on new innovations in her area, and when she has time will browse the web for anything that can help her. She values the opportunity to add value in her own business and would not be against sharing anything she finds of value. Procurement Managers Online Behaviour: Sally isn’t time poor, but equally cannot spend all day on the web. She looks for answers to her questions, likes to follow discussions and updates from other procurement professionals on Linked. In. She seeks advice from reputable sources. Keywords: IP Licensing Packaging Distribution Vacuum Seals
- Slides: 2