Perry Banks BY PERRY BANKS History 1997 Reed

Perry Banks BY: PERRY BANKS

History � � 1997 – Reed Hastings and fellow software executive Marc Randolph co-found Netflix to offer online movie rentals. 1999 – Netflix launches the subscription service, offering unlimited rentals for one low monthly subscription. 2002 – Netflix makes its initial public offering (IPO) of 5, 500, 000 shares at $15. 00 per share on Nasdaq under the ticker “NFLX. ” Total Netflix members at the time: 600, 000. 2007 – Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers.

History Continued � � 2008 – Netflix partners with consumer electronics companies to stream on the Xbox 360, Blu-ray disc players, TV set-top boxes and the Apple Macintosh computer. 2009 – Netflix partners with consumer electronics companies to stream on the PS 3, Internet connected TVs and other Internet connected devices. 2010 – Netflix is available on the Apple i. Pad, i. Phone and i. Pod Touch, the Nintendo Wii, and other Internet connected devices. (2010 -2012) – Netflix is launched in Canada, Latin America, Caribbean, United Kingdom and Ireland.

Management Team � � � � Reed Hastings, Co-founder & Chief Executive Officer Neil Hunt, Chief Product Officer David Hyman, General Counsel Jessie Becker, Interim Chief Marketing Officer David Wells, Chief Financial Officer Patty Mc. Cord, Chief Talent Officer Ted Sarandos, Chief Content Officer Jonathan Friedland, Chief Commincations Officer

� Reed Hastings Main Headquarters (Los Gatos, CA) �

Industry � Video Rental/Streaming � Netflix has no subsidiaries

Competitors

Strategies � Free one month trial is offered to new members after signing up. � Target Gamers and Families � http: //www. youtube. com/watch? v=b 1 due. Bkm. Ll M

STRENGTHS WEAKNESSES � Internet � Convenience � � Can be viewed by many devices Recent released movies are usually distributed through mail

Quarterly Total Revenues (In Thousands) 2009 December 31 $444, 542 � September 30 $423, 120 � June 30 $408, 509 � March 31 $394, 098 � 2010 December 31 $595, 922 � September 30 $553, 219 � June 30 $519, 819 � March 31 $493, 665 �

Stock Info � http: //finance. yahoo. com/q? s=NFLX%2 C+&ql= 1

Summary � In 1997, Reed Hastings and fellow software executive Marc Randolph co-found Netflix to offer online movie rentals. In 1999, Netflix launched the subscription service. In 2002, Netflix made its initial public offering (IPO) of 5, 500, 000 shares at $15. 00 per share. In 2007, Netflix introduced streaming. In 2008 throughout 2010, Netflix partnered with consumer electronics companies to stream on. Also in 2010 throughout 2012, Netflix is launched in Canada, Latin America, Caribbean, United Kingdom and Ireland.

Prediction � � I feel that since Netflix is a relatively new company, it still has much room to improve its services. Also, I believe that even though there is growing competition in this industry, Netflix will continue to grow and succeed as a company.

Sources � https: //signup. netflix. com/Media. Center � http: //finance. yahoo. com/q? s=nflx&ql=1