Perfume SWOT Analyze Miss Dior Cherie Group Member

Perfume SWOT Analyze – Miss Dior Cherie Group Member : 企二乙 499382227 企二乙 499382186 英文二 499110167 英文二 599061028 法文二 499120083 法文二 499120485 陸怡茹 呂佳欣 吳昀璇 廖家欣 杜碩佳 邱芷薇 Lulu Anna Chloe Cindy Alice Vivian

Outline Introduction of Product and Slogan By Anna & Lulu SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy

Dior's girl is grown up and is now a woman who loves. Miss Dior Cherie EDP l. Released in 2011 l. Created by Francois Demachy

SWOT Analyze Strength ⍣ Have a long history ⍣ Have distinctive tastes for designs Weakness ⍣ The high price of the Dior’s perfume ⍣ The high cost Opportunity ⍣Developing in the right time ⍣Benefits-Fashion Show ⍣Loyal Costumers ⍣Having Target market Threat ⍣ Illegal version of perfumes ⍣ Economic depression ⍣ Limitation of consumer group ⍣ Restriction of consumer market ⍣ Many competition of perfumes

Strength l l Have a long history ─ Since 1947 Have distinctive tastes for designs ─ sensitive, persist , own professional perfumer l l Loyal Costumers Having Target market

Opportunity l l Developing in the right time ─WWⅡ Benefits-Fashion Show ─ sponsors, cooperators→commercial potential l l Loyal Costumers Having Target market

Weakness l l The high price of the Dior’s perfume. The high cost of hiring a professional personal Perfumer.

Threat l l Illegal version of perfumes Economic depression Limitation of consumer group Restriction of consumer market

Conlusion S>W T>O Dior should take stability strategy

Thanks for your listening Present by Anna Alice Vivian Chloe Cindy PPT by Lulu