Performance Measurement Center for Urban Transportation Research University

Performance Measurement Center for Urban Transportation Research | University of South Florida

Performance Measures Questions to Ask • How do you select your performance measures? • What measures monitor progress in achieving goals and objectives? • What measures highlight accomplishments? • What measures give the reality of the situation? 2

Example: • Reduce congestion – How can congestion be measured? • • • Peak hour flow Vehicle trips person per day Peak hour vehicle trips Time lost of traffic delays VMT 3

Other Possible Measures • Marketing effectiveness – Awareness – Interest – Desire – Action – Market share • Implementation activity – Adherence to schedule – Reliability • Cost effectiveness • Measures used by key stakeholders 4

Florida General Performance Indicators for Transit • • • • Passenger Trips Passenger Miles Vehicle Miles Revenue Miles Vehicle Hours Route Miles Total Operating Expenses Total Maintenance Expenses Total Capital Expenses Federal Contribution State Contribution Total Local Revenue Local Contribution • Directly-Generated Non-Fare Revenue • Passenger Fare Revenues • Total Employee FTEs • Operating Employee FTEs • Maintenance Employee FTEs • Administrative Employee FTEs • Vehicles Available for Maximum Service • Vehicles Operated in Maximum Service • Spare Ratio (%) • Total Gallons Consumed • Total Energy Consume (KWHours) 5

Transportation Operations Measures of Effectiveness • • • Customer satisfaction Extent of congestion - spatial Extent of congestion - temporal Incident duration Non-recurring delay Recurring delay Speed Throughput - person Throughput - vehicle Travel time – link Travel time – reliability (buffer time) Travel time – trip Source: National Transportation Operations Coalition 6

Performance Measures • Spatial Extent of Congestion – Length of roadway within a predefined area and time period for which average travel time are 30% longer than unconstrained travel time • Temporal Extent of Congestion – The time duration during which more than 20% of the roadway sections in a predefined area are congested Source: NTOC Performance measurement Initiative – Final Report 7

TDM Performance Measures Alternate mode usage (AMU) or non-Single Occupant Vehicle rate Average vehicle occupancy (AVO) Average vehicle ridership (AVR) Carbon footprint/emissions reduced Changes in delay Changes in speed Changes in travel time Cost per participant Cost per vehicle trip reduced Customer satisfaction Drive alone/Single Occupant Vehicle (SOV) rate Duration (average life) of carpools or vanpools Extent of congestion - spatial Extent of congestion - temporal Level of awareness of program Livability Mode split Non-recurring delay Number of bicycle commuters Number of carpool participants Number of commuters requesting assistance Number of commuters switching modes Number of companies participating in training or assistance programs Number of employer contacts Number of employers offering alternative work schedules Number of participants in events (e. g. , Bike to Work Day) Number of referrals from existing customers Number of telework participants Number of transit passengers Number of vanpool participants Number of vans in service Number of vehicle trips eliminated Parking spots saved/parking needs reduced Placement rate for carpool and vanpool participants Recurring delay Throughput - person Throughput - vehicle Transit-oriented communities Travel time - reliability Travel time - trip Vehicle Miles Traveled (VMT) reduction Vehicle trip rate per employee 8

Florida Performance Measures (PM) – Outputs - Reach Performance Measure What It Will Be Used to Measure REACH Share of commuters aware of brand identity (brand to Commuter services awareness be determined by CAP to be CAP name or call to action (phone/web) Profiles of TDM elements for each employer-client Employer outreach effectiveness (quantity/market penetration) Data will be used by CUTR to estimate cost/benefit of employer outreach program element using TRIMMS Number of employers with telework programs and Employer outreach effectiveness total number of employee-trips reduced by teleworking (quality) Number of employers with compressed work week and Employer outreach effectiveness total number of employee-days not traveling to work (quality) due to CWW for each of these types of CWW programs: 4/40, 9/80 and other Collected by General Public survey CAP CAP 9

FLORIDA PM – Outputs – Acquisition Performance Measure ACQUISTION Number of individuals requesting assistance Number of total requests for assistance (i. e. , capture repeat customers) What It Will Be Used to Measure Collected by Interest in commuter services CAP logs Level of effort in maintaining in CAP commuter services 10

FLORIDA PM – Outputs – Conversion Performance Measure CONVERSION Percent of drive alone commuters shifting to a commute alternative What It Will Be Used to Measure Collected by Effectiveness of commuter services in changing travel behavior Percent of commuters who currently use a commute alternative shifting to another alternative mode (e. g. , from carpool to transit) Percent of commuters who currently use a commute alternative increasing their weekly frequency of commute alternative use Number of vanpool passenger trips (directly operated and purchased transportation) Number of vans operated in maximum service Actions to incorporate TDM into the land development process (see Incorporating TDM Into the Land Development) Effectiveness of commuter services in increasing higher occupancy customers Effectiveness of commuter services in increasing frequency of use Database (DB) survey and General Public (GP) survey DB survey and GP survey Vanpool program effectiveness DB survey and GP survey NTD report Vanpool program effectiveness NTD report Establishing supportive environment Specific actions for converting commuters TBD by District and CAP 11

FLORIDA PM – Outputs – Retention and Loyalty Performance Measure RETENTION Avoidable customer turnover Percent of non-SOV commuters who revert to SOV LOYALTY Overall customer satisfaction (with emphasis on quality, willingness to use services again and willingness to refer a friend) What It Will Be Used to Measure Collected by Measure of program growth Effectiveness of commuter services in retaining customers CAP Database survey and General Public survey Customer satisfaction Database survey 12

FLORIDA PM – Outcomes Performance Measure What It Will Be Used to Measure Collected by Vehicle trip rate per 100 commuters (peak periods and total) Vehicle miles of travel (peak periods and total) person Total and per-person unlinked passenger trips Effectiveness of reducing congestion by reducing vehicles on the road Database survey Accessibility Database survey and NTD Total and per-person passenger miles of travel Accessibility Database survey and NTD Database survey 13

FLORIDA PM – Outcomes Performance Measure What It Will Be Used to Measure Collected by Customer satisfaction Database survey Emissions reduced Overall satisfaction with the CAP programs and products Environmental impacts Energy reduced Energy impacts Database survey Total and per-person commuter savings Duration of non-SOV mode Commuter impacts Database survey Effectiveness of retention efforts and impact on life cycle costs Total costs and benefits from the employer outreach program Outcomes by cost over the useful life of the program Database survey Benefit/Cost Ratio Cost-Effectiveness Database survey TRIMMS model 14