Performance Development Consultants Celemi AAPAC Partners Meeting Bali
Performance Development Consultants’ Celemi AAPAC Partners Meeting Bali 2017 Developing Business Leaders: A Case Study Presented By Azman Shah Dato Aziz Performance Development Consultants Sdn. Bhd. Merging Minds, Developing People No. 20 -2 & 3, Jalan PJU 5/4, PJU 5 Dataran Sunway, Kota Damansara 47810 Petaling Jaya, Selangor, Malaysia Tel : 03 -6141 8378 Fax : 03 -6141 7443 E-mail : train@pdcmsb. com, azman@pdcmsb. com 1
THE COMPANY Established since 1995 22 years of training and consulting experience in Malaysia and abroad PSMB and registered training provider of Kementerian Kewangan Malaysia Pioneer consultancy company specialising in Emotional Intelligence, Coaching, Talent Management in Malaysia. PDC’s objective is to offer strategic information and services to human resources management and development Average annual trainings days by PDC (2010 -2016) = 350 days Work with clients around the region including Brunei, Indonesia, Vietnam, Singapore as well as the Middle East. Proven Track Record I. Conducted 15 batches of Cyberjaya’s Graduate Attachment and Training Programme (“GREAT”) Employability Programme since 2009 until the present. II. Successfully run a 1. 5 years-long Guiding Light Project (Mentoring Programme) with OPUS. III. Impactful and effective Leadership Development programmes with Cyberview, PERMATA, i. Perintis, MINDEF, ASTRO, IBBM IV. Conducted Focus Group Discussions across the nation and provided recommended solutions to PETRONAS. V. Chosen by Human Resource Development Fund (“HRDF”) as a part of the team to generate the ‘Positive Work Culture’ program which is now in high demand among many corporations.
PDC CREDENTIALS Services Our Offerings Leadership & Soft Skills Training • Customized training content & delivery • Psychological & business research based training content • Practical/experiential-based learning methodologies including group facilitation, case studies, videos, business games, role-plays • Learning evaluation methodologies including pre-test & post-tests Leadership/ Management Coaching Consulting • Behavioural, Personality, Attitudes and Abilities Profiling • Assessment of key challenges and strength areas • Motivational coaching for Strategy, Action Planning & Execution • Talent Development Consulting • EAP Consulting • People Management Consulting • Change Management • Outplacement Consulting • Crisis Consulting • Survey Consulting • High-Potential Selection Consulting Services Assessment Centre Our Offerings • Scenario-based Testing • Competency-based Assessment • Management Briefing & Report Profiling • Chally • Profile XT Profiling • Emotional Intelligence Profiling • Myers-Briggs Type Indicator (MBTI) • DISC Profiling Surveys • Survey Customization • Employee Opinion Surveys • Customer Satisfaction Surveys • Mystery Shopper Evaluation Business Simulation Celemi is PDC’s business partner that specializes in learning simulations. • Celemi Decision Base • Celemi Tango • Celemi Apple & Oranges • Celemi Performance • Celemi Livon • Celemi Cayenne • The Medici Game • Celemi Enterprise • Celemi Sales Endeavuor 3
AZMAN SHAH DATO’ AZIZ CEO of PDC, Master Trainer, Certified Coach, Consultant Azman Shah is an experienced psychotherapist, international speaker, trainer-cum-consultant and a coach who designs customized effective training programs to accommodate the unique needs of each organization. He was one of the pioneers advocating the concept of Emotional Intelligence at the workplace in Malaysia since 1995. He had 13 years of valuable experience in the United States, training and consulting on human performance in many notable organizations such as the United States Department of Agriculture, US Department of Justice, the Internal Revenue Service, American Correction Association and the Department of Transportation. Local clients that he has served include Nestle, Sime Darby, Nippon Paint, Petronas, Maybank, Standard Chartered, HSBC, KWSP, LHDN, Ministry of Education, Ministry of Defence and MIDA. He is currently the CEO of Performance Development Consultants that has been established for 19 years. PDC is a consultancy that upholds excellent standards in incorporating the latest techniques, ideas and tools in the field of management to help organizations achieve their maximum potential. Experience & Achievements: Established partnership with Celemi • Azman is the key person to conduct Celemi’s wide range of business simulation products in the ASEAN region Provided Consultation Services Abroad • United States Department of Agriculture • US Department of Justice • Internal Revenue Service • American Correction Association • Department of Transportation • PETRONAS Carigali, Capability Management Career & Academic Counsellor and Lecturer • West Virginia University • Melwood Training Center • Family Health Service, Morgantown, USA • University Malaya • Montgomery General Hospital, Maryland 4 • Clarksburg General, West Virginia
Developing Business Leaders A CASE STUDY 5
CLIENT’S BACKGROUND AND CHALLANGERS 6
OUR CLIENT’S SUCCESS STORY 29 Senior Leaders üMultinational international company based in Malaysia üHeading units and/or conglomerates üEach leader identified one or two coachees Formula üComprehensive Senior Leadership Program § Performance Indicator Screening Tools Soft Skill Modules (EI, Coaching & Mentoring, Leveraging Potential through Strategic Thinking, Change Management) § Business Operation Simulation (CELEMI Decision Base) § Follow Up Sessions § Coaching Sessions üThe leaders have been assisted: § to identify key value drivers relevant for their business unit § to recognize the importance in engaging effectively with others. Issues üInefficiency in leadership and direction üNot focus on profit üImpacting the transcendence of business acumen üInattention to important issues and critical profit drivers Immediate Results ü 8 -month journey üCollective formulation, execution and implementation of action plans and coachee project üPresentation, consultancy, evaluation & coaching sessions üFinancial improvement of RM 2 million (immediate ROI) Importance of our Senior Leadership Program üThe program has exposed the leaders to new techniques & tools üTo examine the best practices for profit improvement, waste reduction and effective team engagement. ü It helps business leaders achieve their corporate agenda, foster a culture of coaching, 7 build productive teams and drive sustained growth.
KEY VALUE DRIVERS 8
Stakeholders’ Inputs Merging Minds, Developing People 9
Key Drivers to Focus on Participant 1 2 3 4 5 6 (according to each participant) Key Drivers i. Simplify where possible ii. Minimize Waste iii. Speed up all processes ii. Focus on profit iii. Simplify where possible i. Focus on profit ii. Minimize waste iii. Use assets more i. Minimize waste ii. Use assets more iii. Focus on profit i. Use assets more ii. Add value iii. Strengthen brand i. Add value ii. Focus on profit iii. Strengthen brand Merging Minds, Developing People Strengthen Brand 11% Focus on Profit 22% Add Value 11% Speed Up all Processes 11% Simplify Where Possible 11% Minimize Waste 17% Use Assets More 17% 10
PROGRESS & DEVELOPMENT Has the Co Turn Around? 11
SENIOR LEADERSHIP PROGRAM Developing Breakthrough Leaders: A Case Study Making the Most of CELEMI & Leadership Tools Progress & Development along the Program (As of July 2017) • The formulation of action plans and coach-coachee projects are as following: –CELEMI Decision Base Business Simulation –Business key value drivers –Identification of coachee/s • Collaborative formulation of the action plans and the execution of decided projects in applying the skills and tools gathered from trainings participated • Close monitoring, effective communication and collaboration between the senior leaders, their coachess and the PDC consultants. 70% of the action plans & projects highlighted the active participation of coachees 45% of the projects have been executed and achieved their targets 55% of the projects are still ongoing
SENIOR LEADERSHIP PROGRAM Developing Breakthrough Leaders: A Case Study Making the Most of CELEMI & Leadership Tools Progress & Development along the Program (As of July 2017) Sample Result
OUR IMPACT 14
PDC LEADERSHIP PROGRAM’s SOLID RECORDS After a comprehensive program consisting of assessments, CELEMI business simulations, a series of soft skill training & follow up sessions: ROI AT A MIN 45% RM 2 million projects shown results/ progress in 4 months 30% Reduction in labor related issues TOP BENEFITS FOR LEADERS 86% Engagement with the business simulation games, formulation of the action plans & project execution 1 Understanding the need for real alignment of all participants to a common vision and purpose to Drive the Organization Forward 2 Breaking Down Silo-Thinking that is a roadblock to a truly integrated organization 3 • Finding the Real Value Chain that the organization needs to focus and invest in 26% Total cost reduction 25% savings in annual subscription fees 15% savings on interest cost TOP BENEFITS FOR EMPLOYEES 70% Empowered to make collaborative decisions & execute action plans with their leaders Increased engagement Exposure to senior management’s leadership Business & company specific knowledge
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