Perception in professional communication DRFATMA ALTHOUBAITY SURGICAL CONSULTANT

Perception in professional communication DR/FATMA AL-THOUBAITY SURGICAL CONSULTANT ASSISSTANT PROFESSOR

u To prevent misperceptions & misunderstanding. u To be more persuasive.

Perception u The process of selecting , interpreting information in order to give personal meaning to the communication we receive.

The perception process u Selection. u Organization. u Interpreting.

u People develop their perceptions based on their background, values and experiences.

Selection u Sorting of one stimulus from another (deletion).

organization u Categorizing of stimuli in our environment in order to make sense of them.

Interpretation u Assigning of meaning to stimuli.

Selection u Selective exposur. u Selective attention. u Selective retension.

organization u Closure (filling in details to appears complete ). u Proximity (the grouping of two or more stimuli that are close to one another. u Similarity (the grouping of stimuli that resemble one another in size, shape, colour or other traits.

Interpretation u Based on past experience (the more familiar the less ambiguous). u Based on new situations (others may not always agree with you & almost every issue has many sides. u Based on other openions (our perceptions are often altered or influeneced by how and what others communicate to us.

How to prevent misperceptions and misunderstanding u Avoid use of equivocal terms (words with more than one meaning). u Avoid use of professional jargon u Use simple ideas. u Use simple words. u Recognize the differences in crosscultural styles of speaking. u Avoid stereotypes: elder people can not hear well.

Women talk more u Establish connections. u Establish good will. u Show support. u Establish community.

Men talk in style u Focuses on the task at hand. u Focus on reporting. u Focuses on asserting control over the situation.

Using feedback to verify perceptions

The five important points to be more persuasive u Anticipate different perceptions. u Be aware of stereotypes. u Ask for feedback. u Provide feedback. u Evaluate your level of trustworthiness, competence and personal dynamism as perceived by others.