PEP RADIO 107 8 WTMJ Alex Kroll Jasmine

PEP RADIO 107. 8 WTMJ Alex Kroll Jasmine Valenta 3 rd hr. Marketing

Identification � Name - 107. 8 WTMJ � Brings � Station Identification � You � music and new stories are now listening to KXXX FM on 107. 8 WTMJ Catch Phrase � Local News, Better Music

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Location � � Location - Mosinee, Wisconsin Not much competition � Radio Stations in Wausau, WI are only competition � Population - 3, 988 � 25% of residents under the age of 18 � Medium income in 2012 - $51, 059

Programming � Will include: � Rap � Hip-Hop � Pop

Target Market � Demographics � Teens through middle aged people � Male and female � All races � Psychographics � People who feel strong towards rap, hip-hop and pop Religious beliefs Culture Favorite artists gets played a lot

Play List � � � � � Radioactive Lose Yourself Light Em Up Thrift Shop Can’t Hold Us Demons Berzerk Get Lucky Holy Grail My Band � � � � � Gas Pedal TKO Wake Me Up Hold On, We’re Going Home More Stronger Don’t Stop the Party Sail Applause Counting Stars

Local Businesses � � � Sit’N Kabitz North Abby Brewing Company Studio 306 Stage Stop Krueger Floral

Contests � Listen to the secret sound � The � ninth caller gets $50 if right Winning tickets to a concert � Apply online

Concerts � Blue Man Group � Grand Theatre in Wausau, WI � October 29 -30, 2013 � Starts at 7: 30 pm � Tickets range from $70 -$90 � Four different individuals would win tickets � Rock the Rumble III � Harley Davidson Museum in Milwaukee, WI � November 9, 2013 � 6 pm - 11 pm � Tickets range from $18 -$20

Competition � 95. 5 � Wider variety of music � More local � Play more music, less commercials/advertisements � 96. 7 � We wouldn’t state that we are better than the other radio stations � We would talk about current/major events in the local area