People Capability Maturity Model PCMM 5 Optimizing 4

People Capability Maturity Model (PCMM) 5 Optimizing 4 Predictable 3 Continuously improve and align personal, workgroup, and organizational capability. • Continuous Workforce Innovation • Organizational Performance Alignment • Continuous Capability Improvement Empower and integrate workforce competencies and manage performance quantitatively. • Mentoring • Organizational Capability Management • Quantitative Performance Management • Competency-Based Assets • Empowered Workgroups • Competency Integration Develop workforce competencies and workgroups, and align with business strategy and objectives. • Participatory Culture • Workgroup Development • Competency-Based Practices • Career Development • Competency Development • Workforce Planning • Competency Analysis Managers take responsibility for managing and developing their people. • Compensation • Training and Development • Performance Management • Work Environment • Communication and Coordination • Staffing Defined 2 Managed 1 Initial Workforce practices applied inconsistently.

STRENGTHS – S WEAKNESSES – W • Brand, reputation • Customer Focus • Leadership • Innovative (Right Idea@ Right time) • Marketing/Pricing Strategies • No IS Division. • Many technology partners. • Too much dependency on technology partners. OPPORTUNITIES SO STRATEGIES. . WO STRATEGIES • Enter in Mobile Commerce. • Own IS Division. • Market products Globally. • Invest in new technology like Mobile commerce. • Find Global Markets for the products. • Make IS a Business division to reduce external partners dependencies. • Create own standardized IT infrastructure. • Reduce cost by In-house development. THREATS • Technology partners can team up with the competitors. • Reducing Margins from Airline Industries. • Pre-Launch Marketing. ST STRATEGIES WT STRATEGIES • Use Patents while using Pre-Launch Marketing. • Use technology to ensure secure internet transactions. • Train IT staff. • Offer promotions on using the web services.

Major Opportunities • Have Internal IS division instead of relying for technology partners. • Create own standardized IT infrastructure. • Opportunity in Mobile commerce. • Expand the AXI Travel globally. • Establish strategic alliances with big businesses.

Alternatives • Do nothing. + No immediate cost involved – May loose the advantage that emerging technologies can offer in enhancing the business.