PCensus for Map Point Presented by Rob Batenburg

PCensus for Map. Point Presented by: Rob Batenburg Geo. Spatial Analyst rbatenburg@tetrad. com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V 6 G 2 T 3 1. 800. 663. 1334 x 310

Agenda § Introduction to PCensus § PCensus for Map. Point – Selected Basic Features - Profiling Study Areas - Creating Thematic Maps - Exercise § PCensus for Map. Point – Selected Advanced Features - Targeting by Lifestyle - Scanning an Area for Potential Sites - Scoring with Multiple Variables - Exercise § DLI Member Pricing PCensus™ RETHINK DEMOGRAPHICS

What is PCensus? § PCensus is a Geodemographic tool. § Used by Business for Site Selection and Market Planning - Determining Customer Demographics - Understanding Market Potential - Finding Winning Sites PCensus™ RETHINK DEMOGRAPHICS

Who Uses PCensus? § Real Estate / Franchising § Retail / Restaurants § Financial Institutions § Distribution Companies § Government § Healthcare § Policing § Education PCensus™ RETHINK DEMOGRAPHICS § Church

Educational Users PCensus™ RETHINK DEMOGRAPHICS PCensus for Map. Point PCensus for Arc. View PCensus for Map. Info BCIT Arizona State University Fairfield University Cape Breton University Crescent School Houston Community College Central Michigan University Harrisburg College Hunter College Douglas College Library Harvard Design School Mc. Henry County College Georgia State University Idaho State University Miami University Middleton Langara College Library Massachusetts Institute of Tech. SFU - Criminology Loyola University Chicago Morehead State University of Calgary Mc. Gill University Library University of Arizona University of Southern Mississippi Mercer University of Kansas West Virginia University Queen’s University of Notre Dame Simon Fraser University of Utah University of Alberta York University Library University of Illinois University of Montreal – EP

PCensus Profiles Locations § Describe an area and quickly learn about the people who live there. - Retrieve Demographic Profiles for: - Standard Census and Postal Areas - Circles - Polygons - Drive Time Regions PCensus™ RETHINK DEMOGRAPHICS

PCensus Finds Target Markets § Describe your best customer and find where they live. - Create a demographic “lifestyle” - Example: “Well-off Pet Owners” (Household income $100 K+ and spend $500+ on pets) - PCensus finds and ranks target areas matching your lifestyle. PCensus™ RETHINK DEMOGRAPHICS

PCensus In Action § Demonstration & Exercises PCensus™ RETHINK DEMOGRAPHICS

DLI Member Academic Pricing § Academic institutions can deploy PCensus in a lab setting for the cost of a single user PCensus software and data license. § DLI Member institutions receive a 50% discount on the price of the 2006 Census database. § DLI Member institutions receive a 50% discount on the price of selected Environics specialty databases. PCensus Software Mapping Platform (Map. Point, Arc. GIS, Map. Info) Demographic Data PCensus™ RETHINK DEMOGRAPHICS

Want to Learn More? Rob Batenburg 1. 800. 663. 1334 x 310 rbatenburg@tetrad. com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V 6 G 2 T 3 www. tetrad. com PCensus™ RETHINK DEMOGRAPHICS